Welcome to our new blog series, A Quick Guide to Brand Awareness!
This blog series will share tips and tricks for building a solid brand identity, increasing visibility, and connecting with your audience.
Have you been keeping up with our brand awareness blog series? If not, please read the introduction to brand awareness and brand awareness vs brand recognition to get a gist of the whole series.
If you are on the same track, let us see how you can build a solid brand awareness strategy to make your brand seen everywhere.
From the previous discussion, you must have understood that having a brand is simply not enough. It’s essential to consistently create an association in your audience’s minds so that more people recognize your brand seamlessly.
When people are familiar, it will be easier to:
- Launch new products
- Build strong customer relationships
- Retain customers for a lifetime
Now, how to make it familiar to your customers? Join me in exploring this below
Top 6 strategies to build brand awareness
To create a competitive edge and gravitate more customers to your brand, here are six major points that can help you in building effective brand awareness.
Unique identity and messaging
The first step involves having a unique brand identity. As I mentioned earlier, have a distinctive logo and color theme which is visually appealing. And, you should also include a tagline that encompasses what your brand has to offer in a single line. For instance, Nike’s tagline, Just Do It, represents their belief in hard work and determination.
Great digital presence
Having an online presence is crucial to creating brand awareness in today’s digital world. Create profiles on popular social channels such as Facebook, Linkedin, Twitter, etc. And, start engaging by posting relevant content, responding to comments on time, and addressing customer complaints. You can even use Vtiger’s Social Module to collate all your social activities on a single platform.
Effective marketing campaigns
Run targeted campaigns to help you reach your ideal customer. Use platforms such as Google AdWords, Facebook Ads, etc., for paid campaigns. Ensure your ad messaging aligns with your brand identity.
Also, run email campaigns by creating eye-catching email templates with impressive subject lines. Utilize Vtiger’s Email Templates to curate professional emails and make a statement.
Referral programs
Your customers will be glad to spread a word about your product when they know they will get some added benefit. Initiate ‘refer and earn’ programs which may lead to countless sign-ups.
Active participation in events
You can actively participate in industry-related events, conferences, or exhibitions to facilitate better engagement with your audience. Also, this is a great way to showcase your products and services and acquire more customers.
User-generated content
Ask your customers to share their experiences with your products and repost them on social media. For instance, you can create your brand’s hashtag on Instagram and ask customers to tag you using that hashtag if they are satisfied with your product. This is also one of the best ways to increase brand awareness.
In short, building brand awareness takes time, effort, and a well-planned strategy. If you follow the steps mentioned above, you can expand your customer base in no time.
