SaaS Lead Qualification 101: Part 1 – Why does it matter?

Written by Prashant John on November 3, 2020. Posted in Customer Journey, Lead Generation, Marketing, Sales

Recurring revenue growth is an outcome of effective lead qualification, not the driver – employee and customer happiness are. This is the first of a three-part series on how SaaS companies can identify the best leads and focus on establishing meaningful relationships with their customers.