According to Gartner, 14% of organizations have gotten accustomed to a 360-degree feature in a CRM1. There are many reasons why more enterprises are getting drawn toward a 360-degree view of the customer in a CRM. In simple terms, it gives a thorough analysis of historical customer data that helps organizations close more deals and provide efficient customer service. If you are an entrepreneur, don’t you think your organization will benefit from a centralized customer data system? Customers are the core of a business but do you really know how they engage with your product? The answer to all these questions is installing a CRM that provides unified customer data. Vtiger’s One View is a perfect solution to trigger your sales, marketing, and customer support-related activities. It provides a holistic customer view that boosts cross-departmental collaboration and emphasises enhanced customer experience.
The latest data gathered from different teams enables organizations to gain unified customer data. One View assists in collecting and displaying data collected from customer interactions through different touchpoints. A business can gain extensive knowledge of a customer based on invoices, quotes, issues, chats, etc. Different teams with access to this data will collaborate better and swiftly take action.