{"id":11605,"date":"2021-07-14T10:30:12","date_gmt":"2021-07-14T17:30:12","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=11605"},"modified":"2025-02-19T16:40:50","modified_gmt":"2025-02-19T11:10:50","slug":"manage-leads-and-increase-conversions-with-vtiger-indiamart-integration","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/manage-leads-and-increase-conversions-with-vtiger-indiamart-integration\/","title":{"rendered":"Vtiger-IndiaMART Integration: Manage leads and increase conversions!"},"content":{"rendered":"

Do you know that India is home to more than 1.3 billion people, the second-largest globally in terms of population?\u00a0<\/span><\/i>
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For the unversed, India is a vast country with not only a rich culture and heritage but also enormous human capital and diverse consumer needs. By virtue of seemingly varied consumer behavior and requirements, there is an evident need for a variety of products and services to meet the ever-increasing demand within the consumer group.<\/span>
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\nWhat does this mean for a business? In a\u00a0 business context, such huge demand or rather opportunities manifest in the form of challenges like procuring raw materials, machinery, and conversion into a finished product\u2026and all of them need to be available at the right time and in the desired quantity! The last and most difficult challenge is post-production – <\/span>connecting buyers and sellers at the appropriate time and place.\u00a0<\/span><\/i>
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\nIndiaMART is one such platform that acts as a bridge between buyers and sellers.\u00a0<\/b>
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\nAbout IndiaMART<\/b>
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\nIndiaMART<\/a> is an eCommerce company that provides sales and services via its web portal connecting businesses to businesses (B2B) as well as customers to customers(C2C). With a 60% market share of the online B2B classified space in India, the channel focuses on providing a marketplace to Small & Medium-sized Enterprises (SMEs), Large Enterprises, and individuals. Founded in 1999, IndiaMART has an extensive client base of 125 million buyers, 6.5 million sellers, and more than 72 million products on its platform with a mission \u2018to make doing business easy\u2019.<\/span>
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\nChallenges for sellers on IndiaMART<\/b>
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\nBut there are challenges that sellers face on IndiaMART.<\/span><\/i><\/p>\n

Let us consider this case. As a seller, you can register on the IndiaMART portal to receive leads. You can also opt to pay for lead information. The ‘Leads Manager’ feature on their portal helps you to keep track of your inquiries. While you may receive the inquiries, tracking and monitoring leads continuously and reaching out to the leads quickly is a manual process – inefficient and time-consuming. Sounds very outdated in this era of technology, right?<\/span>
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\nVtiger\u2019s integration with IndiaMART<\/b>
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\nVtiger, in the spirit of making their mission come to life, has integrated with IndiaMART.\u00a0The integration of Vtiger CRM with IndiaMART enables IndiaMART’s customers to:<\/span><\/p>\n