{"id":18934,"date":"2025-04-07T22:23:38","date_gmt":"2025-04-07T16:53:38","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=18934"},"modified":"2025-09-01T10:06:07","modified_gmt":"2025-09-01T04:36:07","slug":"use-vtiger-connections-to-discover-past-present-connections-to-drive-business-success","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/use-vtiger-connections-to-discover-past-present-connections-to-drive-business-success\/","title":{"rendered":"Use Vtiger Connections to Discover Past &amp; Present Connections to Drive Business Success"},"content":{"rendered":"\n<p><em>In business, relationships matter. Whether you\u2019re managing sales, customer service, or vendor partnerships, understanding how different entities are connected can be a <\/em>game-changer.&nbsp;<br>As per a LinkedIn study, 75% of B2B buyers engage with vendors introduced via second-degree connections.<\/p>\n\n\n\n<p>But manually tracking these connections across Contacts, Leads, Organizations, and Vendors can be time-consuming and prone to errors.<\/p>\n\n\n\n<p>That\u2019s where Vtiger Connections comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Vtiger Connections Add-on?<\/h2>\n\n\n\n<p>It is a powerful feature that gives you a complete view of how Contacts, Leads, Organizations, and Vendors are linked. It helps you track relationships and strengthen business interactions.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is the Vtiger Connections Add-on essential for businesses?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stronger sales strategies &#8211; Knowing a prospect\u2019s past connections helps sales teams learn about hidden opportunities, identify at-risk relationships, build personalized pitches, and close deals faster.<\/li>\n\n\n\n<li>Better customer engagement &#8211; Understanding customers\u2019 past connections, such as previous vendors or internal stakeholders, helps teams to provide proactive support, leading to stronger relationships.<\/li>\n\n\n\n<li>Faster decision making &#8211; By visually mapping connections, businesses can quickly identify decision makers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">More about Vtiger Connections<\/h2>\n\n\n\n<p>Available as an Add-on, the <a href=\"https:\/\/www.vtiger.com\/features\/connections\/\">Connections feature<\/a> enables users to define and manage relationships across modules like Contacts, Leads, Organizations, and Vendors.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Features<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Add New Connections<\/h3>\n\n\n\n<p>Adding a new connection is simple. Just link relevant records and visualize how they relate to each other.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Add-Connections-1024x450.gif\" alt=\"\" class=\"wp-image-18935\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Add-Connections-1024x450.gif 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Add-Connections-300x132.gif 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Add-Connections-768x338.gif 768w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Add-Connections-1536x675.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Modify Connections<\/h3>\n\n\n\n<p>Instead of working with outdated or incorrect data, you can quickly modify or edit previously established connections. Whether a customer moves to a new company, a vendor becomes a strategic partner, or a decision maker joins a new department!&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Update-Connection-1024x450.gif\" alt=\"\" class=\"wp-image-18936\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Update-Connection-1024x450.gif 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Update-Connection-300x132.gif 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Update-Connection-768x338.gif 768w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Update-Connection-1536x675.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Unlink Irrelevant Connections<\/h3>\n\n\n\n<p>You can effortlessly unlink connections that are no longer relevant. This ensures your <a href=\"https:\/\/www.vtiger.com\/\">CRM<\/a> remains accurate, clutter-free, and easy to navigate.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Unlink-Connection-1024x450.gif\" alt=\"\" class=\"wp-image-18937\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Unlink-Connection-1024x450.gif 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Unlink-Connection-300x132.gif 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Unlink-Connection-768x338.gif 768w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Unlink-Connection-1536x675.gif 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Real World Examples<\/h2>\n\n\n\n<p>The Vtiger Connections feature provides insights for different teams by mapping relationships between Contacts, Organizations, Leads, and Vendors.<\/p>\n\n\n\n<p>Here\u2019s how various teams can leverage it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing &#8211; Targeting the right audience for campaigns<\/strong>: The marketing team at XYZ Corp. is launching a referral-based email campaign. Using Vtiger Connections, they identify customers who have referred new leads in the past.<\/li>\n\n\n\n<li><strong>Customer Service &#8211; Delivering personalized support<\/strong>: A support agent from a telecommunication company receives a ticket from ABC Logistics. Before responding, using Vtiger Connections, they identified that ABC Logistics is linked to the parent company, XYZ Corp., and has an ongoing priority support contract.<\/li>\n\n\n\n<li><strong>Sales &#8211; Identify warm leads through past relationships<\/strong>: A sales executive at IT Solutions is reaching out to a new lead, Visiontech Ltd. Before reaching out to the lead, they check Vtiger Connections and learn that Visiontech\u2019s Head of IT previously worked at XYZ Corp., a long time customer.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Vtiger Connections<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easily create and customize connections to reflect unique business needs, whether it is client affiliations or vendor associations.<\/li>\n\n\n\n<li>View and navigate connections directly from relevant Contacts, Organizations, Leads, or Vendors.<\/li>\n\n\n\n<li>Leverage custom fields to adapt connections based on industry-specific requirements.<\/li>\n<\/ul>\n\n\n\n<p>Business growth isn\u2019t just about transactions\u2014it\u2019s about <strong>relationships<\/strong>. Companies that actively manage and analyze connections outperform competitors in revenue, innovation, and resilience. As per Bain &amp; Co., study, companies using CRM tools (like Vtiger) to track connections grow revenue <strong>27% faster<\/strong> (Bain &amp; Co).&nbsp;<\/p>\n\n\n\n<p>Vtiger\u2019s Connections feature gives you a 360-degree view of key relationships, empowering your teams to make informed decisions and drive success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/crmaccess.vtiger.com\/begin-free-trial\/?mode=continue\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"239\" src=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-1024x239.png\" alt=\"\" class=\"wp-image-18938\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-1024x239.png 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-300x70.png 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-768x179.png 768w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-1536x359.png 1536w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2025\/04\/Connections-Blog-CTA-2048x478.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You may also find these topics interesting<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><a href=\"https:\/\/www.vtiger.com\/what-is-crm\/\">What is a CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/crm-software\/\">CRM Software<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/mobile-crm-guide\/\">Mobile CRM<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/www.vtiger.com\/sales-crm\/\">Sales CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/blog\/what-is-all-in-one-crm\/\">All-in-one CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/ai-crm\/\"><\/a><a href=\"https:\/\/www.vtiger.com\/open-source-crm\/\">Open Source CRM<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/www.vtiger.com\/analytical-crm\/\">Analytical CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/analytical-crm\/\"><\/a><a href=\"https:\/\/www.vtiger.com\/operational-crm\/\">Operational CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/collaborative-crm\/\">Collaborative CRM<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/www.vtiger.com\/crm\/how-crm-works\/\">How CRM works<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/crm\/why-you-need-crm\/\">Why you need a CRM<\/a><\/td><td><a href=\"https:\/\/www.vtiger.com\/crm\/benefits-of-crm\/\">Benefits of CRM<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In business, relationships matter. Whether you\u2019re managing sales, customer service, or vendor partnerships, understanding how different entities are connected can be a game-changer.&nbsp;As per a LinkedIn study, 75% of B2B buyers engage with vendors introduced via second-degree connections. But manually tracking these connections across Contacts, Leads, Organizations, and Vendors can be time-consuming and prone to&hellip;&nbsp;<a href=\"https:\/\/www.vtiger.com\/blog\/use-vtiger-connections-to-discover-past-present-connections-to-drive-business-success\/\" class=\"\" rel=\"bookmark\">.<span class=\"screen-reader-text\">Use Vtiger Connections to Discover Past &amp; Present Connections to Drive Business Success<\/span><\/a><\/p>\n","protected":false},"author":57,"featured_media":18940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[9,657],"tags":[],"class_list":["post-18934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-blog","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Vtiger Connections to Discover Past &amp; Present Connections to Drive Business Success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vtiger.com\/blog\/use-vtiger-connections-to-discover-past-present-connections-to-drive-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use Vtiger Connections to Discover Past &amp; Present Connections to Drive Business Success\" \/>\n<meta property=\"og:description\" content=\"In business, relationships matter. Whether you\u2019re managing sales, customer service, or vendor partnerships, understanding how different entities are connected can be a game-changer.&nbsp;As per a LinkedIn study, 75% of B2B buyers engage with vendors introduced via second-degree connections. 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