{"id":20607,"date":"2026-06-23T14:28:33","date_gmt":"2026-06-23T08:58:33","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=20607"},"modified":"2026-06-23T14:28:34","modified_gmt":"2026-06-23T08:58:34","slug":"gross-profit-vs-net-profit","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/","title":{"rendered":"Key Differences Between Gross Profit vs Net Profit in 2026"},"content":{"rendered":"\n

Profitability is not a single number. Businesses that track only revenue often miss what is actually happening inside their operations. A company can generate strong sales and still report losses once all expenses are counted. That gap is where the difference between gross profit and net profit becomes critical.<\/p>\n\n\n\n

Both metrics appear in financial statements and serve distinct purposes. Gross profit tells how efficiently a business produces or sources its products. Net profit indicates whether the entire business is financially sustainable after all costs are accounted for. Relying on one without the other gives an incomplete picture of business financial performance.<\/p>\n\n\n\n

Pricing decisions, budgeting cycles, investment planning, and growth strategies all depend on understanding how revenue translates into actual earnings. Business profitability metrics like gross profit and net profit provide the foundation for those decisions. Companies that track both consistently make more informed operational and financial choices than those that focus on revenue analysis alone.<\/p>\n\n\n\n

What is Gross Profit?<\/h2>\n\n\n\n

Gross profit is the earnings remaining after deducting the cost of goods sold (COGS) from total revenue. In operational terms, it represents the primary measure of a product\u2019s profitability before broader company overhead is applied. <\/p>\n\n\n\n

The gross profit formula is calculated as Revenue minus Cost of Goods Sold. These direct expenses include raw materials, production labor, and manufacturing overhead, which encompass everything required to create or procure the product.<\/p>\n\n\n\n

Gross Profit = Revenue – Cost of Goods Sold (COGS)<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

In corporate financial analysis, gross profit evaluates production and sourcing efficiency. It directly reflects how effectively a company manages its supply chain and direct labor costs. A business with substantial sales volume can still report weak gross profit if its manufacturing or procurement expenses are disproportionately high. <\/p>\n\n\n\n

Ultimately, gross profit is a foundational financial metric used for pricing strategy, inventory management, and margin analysis. It answers a fundamental question: after paying for the direct creation of a product or service, how much capital is left to fund the rest of the business operations?<\/p>\n\n\n\n

Why is gross profit important?<\/h2>\n\n\n\n

Gross profit directly reflects how well a business manages its production costs and pricing strategy. Understanding gross profit helps businesses evaluate how much revenue is retained from core sales activity before overhead costs apply. A strong gross profit, meaning in practical terms, is that the business earns well on each unit sold or service delivered, giving management a reliable signal of pricing and production health.<\/p>\n\n\n\n

Businesses use gross profit to evaluate pricing power, production efficiency, and the cost structure of their core operations. If the gross profit formula, Revenue minus Cost of Goods Sold, produces a consistently healthy margin, it indicates the business is either priced well or manages direct costs efficiently. If gross margin is shrinking, it signals a problem in sourcing, production, or pricing that needs attention before operational costs compound the issue further.<\/p>\n\n\n\n

Gross profit also informs inventory management decisions. Businesses that track gross margin by product category can identify which items contribute most to profitability and which drag down overall business financial performance.<\/p>\n\n\n\n

Gross Profit Examples<\/h3>\n\n\n\n

A retail business that earns $500,000 in revenue and spends $300,000 on inventory and direct sourcing costs has a gross profit of $200,000. This figure tells the business how much it retains from its sales activity before rent, salaries, and other operating expenses are factored in.<\/p>\n\n\n\n

An ecommerce store with high order volume but low product margins may show strong revenue while gross profit remains thin. This is a common signal that pricing or supplier costs need review before the business scales further.<\/p>\n\n\n\n

A manufacturing company tracking gross profit by product line can identify which products cover their production costs efficiently and which require pricing adjustments or process improvements to remain viable in the long term.<\/p>\n\n\n\n

What is net profit?<\/h2>\n\n\n\n

Net profit is the final earnings remaining after deducting all business expenses from revenue. In operational terms, it represents the definitive measure of how much a business actually earns once every cost has been covered.\u00a0<\/p>\n\n\n\n

The net profit formula is calculated as Revenue minus Total Expenses. These expenditures include operating costs, salaries, rent, taxes, interest payments, and marketing spend, which encompass everything required to run the business beyond the direct cost of goods.<\/p>\n\n\n\n

Net Profit = Revenue – Total Expenses<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

In corporate financial analysis, net profit evaluates overall organizational efficiency. It reflects not just how well the business produces or sells, but how effectively it manages every category of expense. A business with strong gross profit can still report a low or negative net profit if its operating expenses are disproportionately high.<\/p>\n\n\n\n

Ultimately, net profit is a foundational financial metric used in financial reporting, investor communications, tax calculations, and strategic planning. It answers a fundamental question: after all expenses are paid, how much capital did the business actually earn?\u00a0<\/p>\n\n\n\n

Why is Net Profit Important?<\/h3>\n\n\n\n

Net profit reflects the overall financial health and long-term sustainability of a business. Net profit’s meaning goes beyond a formula, it represents whether a business model is genuinely viable after all costs are accounted for. Investors, lenders, and leadership teams use net profit as a primary indicator of whether the business generates real earnings or simply moves revenue through high-cost operations.<\/p>\n\n\n\n

A retail company with expanding sales but rising operating expenses may see its net profit shrink even as gross profit holds steady. This signals that the cost base is growing faster than revenue, a situation that requires attention to budgeting and expense management before it affects financial sustainability.<\/p>\n\n\n\n

A service-based organization that tracks net profit quarterly can identify when operational costs are eroding profitability and take corrective action early. Businesses use net profit for strategic planning, growth investment decisions, and demonstrating business financial performance to external stakeholders. Connecting business analytics<\/a> to financial reporting helps teams track net profit trends alongside operational data for more accurate decision-making.<\/p>\n\n\n\n

Key Differences Between Gross Profit vs Net Profit<\/h2>\n\n\n\n

Understanding the difference between gross profit and net profit is essential for accurate profitability analysis. Both metrics measure earnings, but at different stages and with different scopes.<\/p>\n\n\n\n

Feature<\/strong><\/td>Gross Profit<\/strong><\/td>Net Profit<\/strong><\/td><\/tr>
Expenses Included<\/td>Direct costs only (COGS)<\/td>All expenses, including operations, taxes, and interest<\/td><\/tr>
Purpose<\/td>Production and pricing efficiency<\/td>Overall business profitability<\/td><\/tr>
Calculation Stage<\/td>Early-stage profitability<\/td>Final earnings after all deductions<\/td><\/tr>
Business Insight<\/td>Product and sourcing performance<\/td>Total financial health<\/td><\/tr>
Formula<\/td>Revenue \u2013 Cost of Goods Sold<\/td>Revenue \u2013 Total Expenses<\/td><\/tr>
Appears In<\/td>Income statement (upper section)<\/td>Income statement (bottom line)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Gross Margin vs Net Margin in Practice<\/h3>\n\n\n\n

A gross margin vs net margin comparison reveals how much of each revenue dollar the business retains at each stage. A business with a 60% gross margin but a 5% net margin is spending heavily on operations, administration, or financing relative to what it earns from its core activity. That spread between the two margins is where management attention is most needed.<\/p>\n\n\n\n

Profitability analysis that examines both gross and net margins together provides a clearer picture of operational efficiency than either metric alone. Businesses that track the spread consistently can identify whether rising costs are a production issue, an overhead issue, or both. <\/p>\n\n\n\n

Why Businesses Track Both Gross Profit and Net Profit<\/h2>\n\n\n\n

Tracking only one profit metric creates blind spots in financial analysis. Gross profit identifies where production and pricing are performing. Net profit reveals whether the entire business model is financially sound. Together, they give a complete picture of business financial performance across every operational layer.<\/p>\n\n\n\n

Operational Analysis and Pricing Optimization<\/h3>\n\n\n\n

Gross profit data support pricing decisions by showing how much margin exists between revenue and direct costs. Businesses that monitor gross profit regularly can adjust pricing or renegotiate supplier contracts before margin pressure becomes a profitability problem. Pairing this with sales forecasting<\/a> helps businesses project how changes in pricing will flow through to net earnings over time.<\/p>\n\n\n\n

Expense Management and Budgeting<\/h3>\n\n\n\n

Net profit analysis highlights where operating expenses are growing relative to revenue. Businesses use net profit trends to guide budgeting cycles, identify cost reduction opportunities, and prioritize spending across departments. Accurate profit calculation at both levels supports more disciplined expense management across the organization.<\/p>\n\n\n\n

Investor Reporting and Financial Forecasting<\/h3>\n\n\n\n

Investors and lenders review both gross profit and net profit when evaluating business performance. Gross profit demonstrates the health of core operations. Net profit demonstrates overall financial sustainability. Businesses that report both metrics clearly build stronger credibility in financial communications. Workflow automation<\/a> tools that connect financial data across systems reduce reporting lag and improve the accuracy of both metrics in real time.<\/p>\n\n\n\n

Revenue and Profit Alignment<\/h3>\n\n\n\n

Revenue growth that does not translate into net profit growth signals a structural issue in the cost base. The relationship between revenue and profit is rarely straightforward \u2014 a business can grow its top line while its bottom line shrinks if costs scale faster than sales. Tracking both revenue and profit metrics together helps businesses identify when scaling operations creates disproportionate costs that outpace earnings growth. This is one of the most practical reasons businesses invest in consistent tracking of income statement metrics.<\/p>\n\n\n\n

Common Mistakes Businesses Make When Analyzing Profit<\/h2>\n\n\n\n

Profitability analysis is only useful when it is applied correctly. Several common mistakes cause businesses to misread their financial position and make decisions based on incomplete or inaccurate data.<\/p>\n\n\n\n

Focusing Only on Revenue<\/h3>\n\n\n\n

High revenue is not the same as high profitability. Businesses that track revenue without monitoring gross profit and net profit separately may miss significant margin deterioration. Profit calculation at multiple levels is what distinguishes healthy growth from revenue-driven expansion that quietly erodes earnings.<\/p>\n\n\n\n

Ignoring Indirect Expenses<\/h3>\n\n\n\n

Indirect expenses, including rent, administration, software subscriptions, and marketing costs, do not appear in gross profit calculations but have a substantial impact on net profit. Businesses that underestimate indirect costs when planning tend to overestimate their net earnings potential, leading to budget shortfalls during review periods.<\/p>\n\n\n\n

Misunderstanding Profit Margins<\/h3>\n\n\n\n

Confusion between gross margin and net margin is common in businesses that are new to structured financial reporting. A business that sees a strong gross margin may assume overall profitability is healthy without reviewing how operating expenses affect the final net profit figure. Profit margin analysis requires looking at both figures in the context of the full income statement.<\/p>\n\n\n\n

Inaccurate Cost Allocation<\/h3>\n\n\n\n

Allocating costs to the wrong category distorts both gross profit and net profit figures. Direct production costs assigned to operating expenses understate gross profit. Overhead costs included in the cost of goods sold inflate gross profit artificially. Accurate cost allocation is fundamental to reliable business financial performance reporting.<\/p>\n\n\n\n

Overlooking Operational Inefficiencies<\/h3>\n\n\n\n

A business can sustain adequate gross profit while net profit erodes gradually due to operational inefficiencies in administration, logistics, or customer service. Without consistently tracking both metrics, these inefficiencies go undetected until they become significant enough to visibly affect business profitability.<\/p>\n\n\n\n

How Technology and AI Improve Profitability Analysis<\/h2>\n\n\n\n

Modern businesses use technology to move from periodic profit reporting to continuous profitability monitoring. AI-powered financial analytics and integrated business tools enable real-time tracking of gross profit, net profit, and other profitability metrics, rather than relying solely on monthly or quarterly reports.<\/p>\n\n\n\n

AI-Powered Financial Analytics<\/h3>\n\n\n\n

AI financial analytics tools process transaction data, operating costs, and revenue streams to automatically generate profitability insights. Businesses using AI-driven analytics can identify margin trends, flag cost anomalies, and forecast profit outcomes with greater accuracy than manual reporting allows. This level of profitability analysis helps leadership teams make faster and more informed decisions across pricing, operations, and investment planning.<\/p>\n\n\n\n

Automated Reporting and Profitability Dashboards<\/h3>\n\n\n\n

Automated reporting eliminates the manual effort required to compile income statement metrics across departments. Profitability dashboards consolidate gross profit, net profit, gross margin vs net margin, and other business financial performance indicators into a single view. Teams that previously waited weeks for financial reports can access current profit data continuously. Connecting these dashboards with business analytics platforms improves the depth of profitability analysis available to decision-makers.<\/p>\n\n\n\n

CRM and ERP Integration for Profit Visibility<\/h3>\n\n\n\n

Integrating CRM software<\/a> with financial systems connects revenue and customer data to profitability reporting. This allows businesses to analyze profit by customer segment, sales channel, or product line rather than only at the aggregate level. ERP integration ensures that operating expenses, payroll, and overhead costs feed directly into net profit calculations without manual data entry, reducing errors in profit calculation and financial reporting accuracy.<\/p>\n\n\n\n

Forecasting Tools for Business Profitability<\/h3>\n\n\n\n

Forecasting tools use historical gross profit and net profit data, along with operational variables, to project future business financial performance. Businesses that invest in forecasting capabilities can anticipate margin pressure before it materializes and proactively adjust pricing, procurement, or operating costs. Sales forecasting connected to financial planning systems strengthens the link between revenue projections and realistic net profit outcomes. <\/p>\n\n\n\n

Frequently Asked Questions<\/h2>\n\n\n\n

What is the difference between gross profit and net profit? <\/h3>\n\n\n\n

Gross profit is revenue minus the direct cost of goods sold. Net profit is revenue minus all business expenses, including operating costs, salaries, taxes, rent, and interest. The core difference between gross profit and net profit is the scope of expenses included in each calculation.<\/p>\n\n\n\n

How do you calculate gross profit? <\/h3>\n\n\n\n

The gross profit formula is Revenue minus Cost of Goods Sold. Applying the gross profit formula consistently across reporting periods helps businesses track whether their core margins are improving or declining. If a business earns $500,000 in revenue and spends $300,000 on direct production or sourcing costs, the gross profit is $200,000. This figure reflects production and pricing efficiency before operating expenses are applied.<\/p>\n\n\n\n

How is net profit calculated? <\/h3>\n\n\n\n

The net profit formula is Revenue minus Total Expenses. Regularly using the net profit formula allows businesses to track whether rising costs are eroding overall earnings over time. Total expenses include all operating costs, salaries, taxes, interest, rent, and any other business expenditure. Net profit is the final figure on the income statement after all deductions have been made.<\/p>\n\n\n\n

Why is gross profit important? <\/h3>\n\n\n\n

Gross profit reflects production efficiency and pricing performance. It shows how much the business retains from its core sales activity before overhead and operational costs are applied. Businesses use gross profit to evaluate product margins, supplier costs, and pricing strategy across product lines.<\/p>\n\n\n\n

Can a business have high gross profit but low net profit? <\/h3>\n\n\n\n

A business can have strong gross profit while reporting low or negative net profit if its operating expenses are disproportionately high. This is a common situation for businesses with heavy overhead, high administrative costs, or significant debt obligations. Gross margin vs net margin analysis helps identify and address this gap.<\/p>\n\n\n\n

What expenses are included in net profit? <\/h3>\n\n\n\n

Net profit includes all business expenses: operating costs, salaries, rent, marketing spend, software and technology costs, interest payments, and taxes. Every cost the business incurs is reflected in the net profit figure, making it the most comprehensive of the two business profitability metrics.<\/p>\n\n\n\n

Which profit metric matters more for businesses? <\/h3>\n\n\n\n

Both metrics matter, but for different purposes. Gross profit indicates operational and pricing efficiency. Net profit indicates total financial health and sustainability. Businesses that track both gross profit and net profit consistently have a more complete view of their financial performance than those that rely on a single income statement metric.<\/p>\n","protected":false},"excerpt":{"rendered":"

Profitability is not a single number. Businesses that track only revenue often miss what is actually happening inside their operations. A company can generate strong sales and still report losses once all expenses are counted. That gap is where the difference between gross profit and net profit becomes critical. Both metrics appear in financial statements… .Key Differences Between Gross Profit vs Net Profit in 2026<\/span><\/a><\/p>\n","protected":false},"author":60,"featured_media":20609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-20607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nKey Differences Between Gross Profit vs Net Profit in 2026 | Vtiger<\/title>\n<meta name=\"description\" content=\"Learn the key differences between gross profit and net profit, including formulas, examples, calculations, and business importance with insights from Vtiger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Differences Between Gross Profit vs Net Profit in 2026 | Vtiger\" \/>\n<meta property=\"og:description\" content=\"Learn the key differences between gross profit and net profit, including formulas, examples, calculations, and business importance with insights from Vtiger.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"Vtiger CRM Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vtiger\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-23T08:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2026\/06\/Gross-Profit-Vs-Net-Profit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roopa MB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vtigercrm\" \/>\n<meta name=\"twitter:site\" content=\"@vtigercrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roopa MB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Key Differences Between Gross Profit vs Net Profit in 2026 | Vtiger","description":"Learn the key differences between gross profit and net profit, including formulas, examples, calculations, and business importance with insights from Vtiger.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/","og_locale":"en_US","og_type":"article","og_title":"Key Differences Between Gross Profit vs Net Profit in 2026 | Vtiger","og_description":"Learn the key differences between gross profit and net profit, including formulas, examples, calculations, and business importance with insights from Vtiger.","og_url":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/","og_site_name":"Vtiger CRM Blog","article_publisher":"https:\/\/www.facebook.com\/vtiger","article_modified_time":"2026-06-23T08:58:34+00:00","og_image":[{"width":512,"height":192,"url":"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2026\/06\/Gross-Profit-Vs-Net-Profit.png","type":"image\/png"}],"author":"Roopa MB","twitter_card":"summary_large_image","twitter_creator":"@vtigercrm","twitter_site":"@vtigercrm","twitter_misc":{"Written by":"Roopa MB","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/#article","isPartOf":{"@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/"},"author":{"name":"Roopa MB","@id":"https:\/\/www.vtiger.com\/blog\/#\/schema\/person\/8684519d74b6a98a9d140b1a9375722b"},"headline":"Key Differences Between Gross Profit vs Net Profit in 2026","dateModified":"2026-06-23T08:58:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/"},"wordCount":2518,"publisher":{"@id":"https:\/\/www.vtiger.com\/blog\/#organization"},"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/","url":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/","name":"Key Differences Between Gross Profit vs Net Profit in 2026 | Vtiger","isPartOf":{"@id":"https:\/\/www.vtiger.com\/blog\/#website"},"dateModified":"2026-06-23T08:58:34+00:00","description":"Learn the key differences between gross profit and net profit, including formulas, examples, calculations, and business importance with insights from Vtiger.","breadcrumb":{"@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.vtiger.com\/blog\/gross-profit-vs-net-profit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vtiger.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Key Differences Between Gross Profit vs Net Profit in 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.vtiger.com\/blog\/#website","url":"https:\/\/www.vtiger.com\/blog\/","name":"Vtiger CRM Blog","description":"Latest CRM Topics, Tips, Insights and Updates","publisher":{"@id":"https:\/\/www.vtiger.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vtiger.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.vtiger.com\/blog\/#organization","name":"Vtiger","url":"https:\/\/www.vtiger.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vtiger.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2023\/02\/vtiger-logo-only.png","contentUrl":"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2023\/02\/vtiger-logo-only.png","width":490,"height":399,"caption":"Vtiger"},"image":{"@id":"https:\/\/www.vtiger.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vtiger","https:\/\/twitter.com\/vtigercrm"]},{"@type":"Person","@id":"https:\/\/www.vtiger.com\/blog\/#\/schema\/person\/8684519d74b6a98a9d140b1a9375722b","name":"Roopa MB","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.vtiger.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ab6691b28c0676329eef0e4d0852d6d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab6691b28c0676329eef0e4d0852d6d8?s=96&d=mm&r=g","caption":"Roopa MB"},"sameAs":["https:\/\/www.vtiger.com\/"],"url":"https:\/\/www.vtiger.com\/blog\/author\/roopa-mbvtiger-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/posts\/20607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/comments?post=20607"}],"version-history":[{"count":1,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/posts\/20607\/revisions"}],"predecessor-version":[{"id":20608,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/posts\/20607\/revisions\/20608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/media\/20609"}],"wp:attachment":[{"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/media?parent=20607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/categories?post=20607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vtiger.com\/blog\/wp-json\/wp\/v2\/tags?post=20607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}