{"id":3401,"date":"2015-12-08T20:35:25","date_gmt":"2015-12-09T04:35:25","guid":{"rendered":"https:\/\/vtiger.com\/blog\/?p=3401"},"modified":"2025-04-01T18:23:36","modified_gmt":"2025-04-01T12:53:36","slug":"boost-your-holiday-sales-with-segmented-targeted-and-triggered-email-marketing","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/boost-your-holiday-sales-with-segmented-targeted-and-triggered-email-marketing\/","title":{"rendered":"Segment, target, and trigger email marketing to grow your holiday sales"},"content":{"rendered":"

For many businesses the holiday season is the most important time of the year. From Thanksgiving to the end of December, shoppers stream into stores, both physical and digital, with a higher propensity to spend – either on themselves or loved ones. The importance of this relatively brief period for businesses can hardly be overstated, with holiday sales in 2015 expecting to represent a whopping 19 percent<\/a> of the retail industry\u2019s annual sales of $3.2 trillion.<\/p>\n

To open the minds and wallets of eager shoppers, savvy marketers increasingly turn to one particularly effective tool – email campaigns. Email campaigns offer the best of many worlds, with a low cost per contact<\/a>, wide reach, and high, measurable ROI. Perhaps even more attractive than the broad metrics is the high degree to which campaigns can be personalized to influence recipients. As long as a business can segment shoppers based on their preferences, preference-targeting campaigns can reach those shoppers, increasing engagement above the typical bulk message shoppers see. The benefits are worthwhile, with targeted email campaigns exhibit increased open rates and up to 77% higher<\/a> ROI.<\/p>\n

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Whether you want to reach out to a prospect for the first time or request a customer referral after deal closure, use these email templates to grab attention and get replies.<\/p>\n<\/div>\n<\/div>\n


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