{"id":7119,"date":"2018-05-14T21:55:05","date_gmt":"2018-05-15T04:55:05","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=7119"},"modified":"2025-04-01T19:08:31","modified_gmt":"2025-04-01T13:38:31","slug":"how-to-run-an-email-campaign-after-gdpr-enactment","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/how-to-run-an-email-campaign-after-gdpr-enactment\/","title":{"rendered":"How to send GDPR complaint email campaign"},"content":{"rendered":"<style>\n.nv-thumb-wrap img{\n    width:100%!important\n}\n<\/style>\n<p>With <a href=\"https:\/\/www.vtiger.com\/gdpr\/\">GDPR<\/a> deadlines nearing, we understand that many marketers are worried about connecting with their leads and customers without breaking the law. GDPR\u2019s enactment ends the era of legally sending marketing email to almost anyone by simply including an unsubscribe link. GDPR mandates businesses get consent from recipients before sending marketing emails.<\/p>\n<div style=\"width: 800px; min-height: 30px; border-radius: 6px; background-color: #fdc5a4; border: 1px solid #dddddd;\"><center>Recommended reading: <a href=\"https:\/\/www.vtiger.com\/blog\/a-quick-guide-to-email-marketing\/\">A quick guide to email marketing<\/a><\/center><\/div>\n<p>To help marketers like you, we have defined clear guidelines based on 99 articles from <a href=\"https:\/\/gdpr-info.eu\/\" rel=\"nofollow\">GDPR rulebook<\/a>:<\/p>\n<h2>Step 1 &#8211; Clean house and eliminate duplicates<\/h2>\n<p>If you have duplicate records with different email subscription statuses, it\u2019s easy to accidentally reach out to leads and contacts who have unsubscribed from your marketing emails &#8211; thus breaking the law. To prevent that from happening, <a href=\"https:\/\/www.vtiger.com\/docs\/finding-duplicates\">conduct an audit<\/a> of your current database of subscribers or leads to eliminate any duplicates.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/files.vtiger.com\/static\/help-alpana\/duplicate\/find-duplicates.png\" alt=\"\" width=\"344\" height=\"217\" \/><\/p>\n<h2>Step 2 &#8211; Get double opt-in consent before May 25th, 2018<\/h2>\n<p>GDPR requires that you obtain clear, unambiguous permission to send marketing emails. This means <a href=\"https:\/\/www.vtiger.com\/docs\/creating-a-gdpr-compliant-email-marketing-process#\/Obtaining_a_double_opt_in_from_leads_and_contacts\">getting a double opt-in consent<\/a> by sending an email request to the subscriber asking them to confirm their subscription. The template below is what we send to our contacts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7150\" src=\"https:\/\/voeyenew.vtiger.com\/s\/wp-content\/uploads\/2018\/05\/confirm-subscription-1.png\" alt=\"confirm-subscription\" width=\"590\" height=\"559\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/confirm-subscription-1.png 590w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/confirm-subscription-1-300x284.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<h2>Step 3 &#8211; Use GDPR compliant web forms<\/h2>\n<p>If someone wants to subscribe to your email newsletter through a form submission, she or he must explicitly consent to it. That means showing an un-ticked checkbox with clear language &#8211; \u201cI would like to receive marketing emails from [Company X]\u201d. Not asking at all or providing a pre-ticked checkbox no longer counts. Remember, this is just to get permission to send a double opt-in and should still be followed by a double opt-in whenever possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7140\" src=\"https:\/\/voeyenew.vtiger.com\/s\/wp-content\/uploads\/2018\/05\/web_form_GDPR-1.png\" alt=\"web_form_GDPR\" width=\"1205\" height=\"713\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/web_form_GDPR-1.png 1205w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/web_form_GDPR-1-300x178.png 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/web_form_GDPR-1-1024x606.png 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/web_form_GDPR-1-768x454.png 768w\" sizes=\"auto, (max-width: 1205px) 100vw, 1205px\" \/><\/p>\n<h2>Step 4 &#8211; Store consents<\/h2>\n<p>Consents should be secured in a difficult to falsify way &#8211; via email &#8211; so your contacts are unlikely to dispute that they ever provided it. To ensure that consents don\u2019t slip through the cracks, we recommend that you store them within your CRM tool. Having subscribers and their consents in the same tool saves you the hassle of switching between applications to find it, leaving no room for costly errors. The screenshot below gives you a snippet of how our customers use <a href=\"https:\/\/www.vtiger.com\/docs\/managing-consents-within-vtiger-crm\">Vtiger to store consents<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7129\" src=\"https:\/\/voeyenew.vtiger.com\/s\/wp-content\/uploads\/2018\/05\/Consents-1.png\" alt=\"Consents\" width=\"965\" height=\"302\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/Consents-1.png 965w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/Consents-1-300x94.png 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/Consents-1-768x240.png 768w\" sizes=\"auto, (max-width: 965px) 100vw, 965px\" \/><\/p>\n<h2>Step 5 &#8211; Use GDPR compliant email templates<\/h2>\n<div style=\"display: flex; justify-content: center; align-items: center;\">\n<div style=\"width: 700px; min-height: 90px; border-radius: 10px; background-color: #df6f32; padding: 10px; align: center; link: #0065FF;\">\n<p style=\"text-align: left; color: white!important; margin-bottom: 2px!important;\">Whether you want to reach out to a prospect for the first time or request a customer referral after deal closure, use these email templates to grab attention and get replies.<\/p>\n<\/div>\n<\/div>\n<p><center style=\"margin-bottom: 20px!important;\"><br \/>\n<a href=\"https:\/\/www.vtiger.com\/ebooks\/sales-email-templates\/\"><button style=\"background: #4caf50; color: #ffffff; padding: 8px 12px; border: 1px solid #4caf50; border-radius: 4px;\" type=\"button\">Download now!<\/button><\/a><\/center>Now that you have received and stored consents from your subscribers, it\u2019s time to send <a href=\"https:\/\/www.vtiger.com\/docs\/creating-a-gdpr-compliant-email-marketing-process\">emails that adhere to the GDPR rules.<\/a> Whenever you send an email to a contact, it must be as easy for them to opt out as it was for them to opt-in. That usually means including a link at the bottom of the email that leads the recipient to a page where they can manage their preferences. The screenshot you see below is the footer that we use in every email that\u2019s sent across to our customers. As you can see, they can opt-out and manage their preferences with the click of a button.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7142\" src=\"https:\/\/voeyenew.vtiger.com\/s\/wp-content\/uploads\/2018\/05\/unsubscribe-GDPR-1.png\" alt=\"unsubscribe-GDPR\" width=\"1285\" height=\"542\" srcset=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/unsubscribe-GDPR-1.png 1285w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/unsubscribe-GDPR-1-300x127.png 300w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/unsubscribe-GDPR-1-1024x432.png 1024w, https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/unsubscribe-GDPR-1-768x324.png 768w\" sizes=\"auto, (max-width: 1285px) 100vw, 1285px\" \/><\/p>\n<h2>Consequences of non-compliance with GDPR<\/h2>\n<p>If you follow the steps above, you will be safe \ud83d\ude42 However, for those who don\u2019t, there will be <a href=\"https:\/\/www.eugdpr.org\/gdpr-faqs.html\" rel=\"nofollow\">two levels of fines. <\/a>The first is up to \u20ac10 million or 2% of the company\u2019s global annual turnover of the previous financial year, whichever is higher. The second is up to \u20ac20 million or 4% of the company\u2019s global annual turnover of the previous financial year, whichever is higher.<\/p>\n<p>These fines are not mere statements. Prior to GDPR, the Information Commissioner\u2019s Office of the UK already prosecuted three incidents that involve household brands like <a href=\"http:\/\/www.bbc.com\/news\/technology-39430349\" rel=\"nofollow\">Flybe, Honda<\/a> and <a href=\"https:\/\/www.scmagazineuk.com\/ico-fines-grocers-morrisons-for-sending-unwanted-emails-to-customers\/article\/669577\/\">Morrisons<\/a> for sending more than a million marketing emails to people who had opted out of receiving them.<\/p>\n<h2>Summing up:<\/h2>\n<p>The weeks leading up to 25th, May 2018 are going to be challenging for marketers across the globe. Managing consents and preferences for thousands or millions of subscribers without disrupting your business is challenging.<\/p>\n<p><a href=\"https:\/\/www.vtiger.com\/docs\/gdpr-compliance-with-vtiger-crm\">Vtiger\u2019s new GDPR and privacy management tools<\/a> make it easy for you to comply with GDPR by giving your customers and email subscribers a place to go to manage their preferences. Use these tools to manage all consents and even trigger <a href=\"https:\/\/www.vtiger.com\/docs\/creating-a-gdpr-compliant-email-marketing-process\">email marketing campaigns in line with GDPR law<\/a>.<\/p>\n<p>Is your marketing team GDPR ready? Let us know in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With GDPR deadlines nearing, we understand that many marketers are worried about connecting with their leads and customers without breaking the law. GDPR\u2019s enactment ends the era of legally sending marketing email to almost anyone by simply including an unsubscribe link. GDPR mandates businesses get consent from recipients before sending marketing emails. Recommended reading: A&hellip;&nbsp;<a href=\"https:\/\/www.vtiger.com\/blog\/how-to-run-an-email-campaign-after-gdpr-enactment\/\" class=\"\" rel=\"bookmark\">.<span class=\"screen-reader-text\">How to send GDPR complaint email campaign<\/span><\/a><\/p>\n","protected":false},"author":29,"featured_media":7261,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to send GDPR complaint email campaign - Vtiger CRM Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vtiger.com\/blog\/how-to-run-an-email-campaign-after-gdpr-enactment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to send GDPR complaint email campaign - Vtiger CRM Blog\" \/>\n<meta property=\"og:description\" content=\"With GDPR deadlines nearing, we understand that many marketers are worried about connecting with their leads and customers without breaking the law. GDPR\u2019s enactment ends the era of legally sending marketing email to almost anyone by simply including an unsubscribe link. GDPR mandates businesses get consent from recipients before sending marketing emails. Recommended reading: A&hellip;&nbsp;.How to send GDPR complaint email campaign\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vtiger.com\/blog\/how-to-run-an-email-campaign-after-gdpr-enactment\/\" \/>\n<meta property=\"og:site_name\" content=\"Vtiger CRM Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vtiger\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T13:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vtiger.com\/blog\/wp-content\/uploads\/2018\/05\/EC-GDPR-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shree Krupa K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vtigercrm\" \/>\n<meta name=\"twitter:site\" content=\"@vtigercrm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shree Krupa K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to send GDPR complaint email campaign - Vtiger CRM Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vtiger.com\/blog\/how-to-run-an-email-campaign-after-gdpr-enactment\/","og_locale":"en_US","og_type":"article","og_title":"How to send GDPR complaint email campaign - Vtiger CRM Blog","og_description":"With GDPR deadlines nearing, we understand that many marketers are worried about connecting with their leads and customers without breaking the law. 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