{"id":8526,"date":"2019-08-19T06:04:21","date_gmt":"2019-08-19T13:04:21","guid":{"rendered":"https:\/\/www.vtiger.com\/blog\/?p=8526"},"modified":"2019-08-19T06:04:21","modified_gmt":"2019-08-19T13:04:21","slug":"insights-from-three-pillars-of-customer-relationship","status":"publish","type":"post","link":"https:\/\/www.vtiger.com\/blog\/insights-from-three-pillars-of-customer-relationship\/","title":{"rendered":"Insights from \u2018Three Pillars of Customer Relationship\u2019"},"content":{"rendered":"

There is no doubt in anyone\u2019s mind that the customer is the most important aspect of any business. In layman\u2019s terms, without a customer, you have no business. Once you\u2019ve acknowledged this fact, the next question you need to ask yourself is, why is it important to have a great customer relationship?\u00a0<\/span><\/p>\n

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\u201cCustomer relationship is a marathon, not a sprint.\u201d – Dr. Ivan Misner, Founder and Chief Visionary Officer, BNI <\/span><\/i><\/p>\n<\/blockquote>\n

The customer puts food on your table, day after day. And the difference between selling a product or a service and doing business is how well you take care of your customers. Take good care of the customer and the business takes care of itself. And since the cost of acquiring new customers is higher than <\/span>retaining them<\/span><\/a>, you must focus on delighting customers at every touch point rather than just making a sale.<\/p>\n

Difference between a Businessman and Salesperson<\/span><\/h2>\n\n\n\n\n\n\n
Salesperson<\/th>\nBusinessman<\/th>\n<\/tr>\n
Only wants to sell<\/td>\nListens to customer needs and provides apt solutions<\/span><\/td>\n<\/tr>\n
Wants customers to spend money<\/td>\nWants customers to spend time well<\/td>\n<\/tr>\n
Calls customers when there\u2019s a discount or a \u00a0new product<\/td>\nIs in constant touch with customers and builds a rapport<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The Three Pillars<\/span><\/h2>\n

Marketing, Sales and Customer Support\/Service are the three pillars of customer relationship.\u00a0<\/span>The Marketing team runs campaigns to attract new customers. The Sales team qualify customers based on their needs. And the customer support\/service team handles any queries or challenges that may arise during or after a sale. Each of these three pillars function as a foundation for strengthening your ties with your clients. And while a relationship can be broken in a matter of minutes, building a healthy relationship takes a lot of time, effort, perseverance and patience.\u00a0<\/span><\/p>\n

Right Information at the Right Time<\/span><\/h2>\n

Empower your customers with the right information at the right time. While your clients may appreciate the features in your product, it will not be of any value if those features don\u2019t address any of your customer needs. Take the opportunity to educate your customers and help them make informed decisions. Remember, customers speak to other customers. <\/span>Happy customers<\/span><\/a> will talk to five other people about their positive experiences but unhappy customers are likely to tell twenty people about their disappointments. That\u2019s why providing a personal touch to customer engagements can go a long way towards growing your business.\u00a0<\/span><\/p>\n

Exercises to Evaluate Customer Relationships<\/span><\/h2>\n

In business, you either lose a customer or gain a customer. Usually, you can learn a bit from both experiences to improve your business. Here\u2019s a five minute exercise to help you do that.\u00a0<\/span><\/p>\n

When you lose a customer, consider asking yourself these questions\u00a0<\/span><\/p>\n