While it is fascinating, it shouldn’t be surprising.
Games bring immediate satisfaction, while the results of the work we do take much longer. Games give you that feeling that you can win today and nudge us to put in that little more effort today.
In the book - 4 Disciplines of Execution, the authors mention the importance of tracking and improving the lead metrics. For example, hitting sales targets, the number of calls made to leads, the number of leads added, or the number of meetings held.
Individuals can directly influence lead metrics, and gamification suits this purpose quite nicely. Identifying a daily winner based on points on such lead metrics will bring more excitement to work.
Games increase engagement and improve results while also increasing employee morale. Here are a few areas where gamification can improve results.
- Employee training: As kids, we learned a lot via games. Learning at work can be made fun, too. Badges, leaderboards, and other gamified elements can be used to reward employees for completing training modules and achieving learning goals.
- Sales: Games are how we compete with each other. Gamification can be used to motivate sales reps to make more sales calls that lead to more deals.
- Customer service: Games are how we relax. Gamified elements can be used to reward customers for their patience or encourage customers to provide feedback.
There are many reasons for implementing Gamification at work.
- It pushes us into a flow state where we get real work done.
- It brings a personal dimension to a business activity and sometimes to a dreary job with repetitive tasks.
- It makes repetitive tasks fun with gamified elements.
- It encourages an ecosystem of continuous learning and skill development, as it encourages employees to acquire new abilities in pursuit of rewards.
I am excited to announce that we will soon be launching the Gamification add-on in Vtiger. Gamification will be available as a free add-on for the first 3 months for all customers.
Please send an email to [email protected] if you would like to be notified of its availability.
Warm regards, and Game On!