AI can help your business, even with less data

- From the CEO’s Desk

Can artificial intelligence (AI) help if you are a small business? The conventional wisdom is that Machine Learning models require a lot of data. For many small businesses, the datasets are small.

So, how do small and medium businesses (SMBs) gain from AI?

AI engines are good at identifying patterns, and large volumes of data can reveal more patterns. But, there are patterns to be found even with smaller sets. For example, even small business sales have a seasonal pattern. This can be useful for demand forecasting and optimizing the inventory and production process. 

In addition to data within the company, data from external sources can also be useful for predictions. For example, an upcoming event in your neighborhood can impact your business sales, or an internet meme might create a sudden demand for a particular product you keep. 

In the Ted talk, How AI could empower any business, Andrew NG (AI guru and former Head of Google Brain) presents several use cases for applying AI in small businesses. 

Here are some areas where AI can come in handy for small businesses:

  • What is trending?  
  • How much to produce for a given day or month?
  • Where to place products for promotion?
  • Is the raw material cheaper elsewhere?
  • Quality control (For example, is this cloth defective?)

With Vtiger’s Calculus AI, Customers can start using AI in selling, coaching, and customer service.

 
 

Webinar & Videos

 
 

Vtiger CRM now integrates with WooCommerce. 

Unlock the benefits of this integration to run your online store. 

Watch the video about this integration.
 

Watch this video on Vtiger Process Designer to learn how to easily create process flows using this feature in the CRM.
 

Vtiger CRM now integrates with WooCommerce. 

Unlock the benefits of this integration to run your online store. 

Watch the video about this integration.
 

Watch this video on Vtiger Process Designer to learn how to easily create process flows using this feature in the CRM.
 
 
 

The Vtiger Blog Series

 
 

Vtiger recently published a series of blogs under the title Cut Down Costs with a CRM.

In this series, we explain how different features of a CRM help you cut down costs and increase collaboration, efficiency, and productivity in your organization. 

The blogs are listed below: 
 

Vtiger recently published a series of blogs under the title Cut Down Costs with a CRM.

In this series, we explain how different features of a CRM help you cut down costs and increase collaboration, efficiency, and productivity in your organization. 

The blogs are listed below: 
 
 
 

CRM Trends

 
 

Using customer journey maps to improve customer experience

Know your customer to sell more. We are sure you all know about this mantra but are you familiar with the term customer journey map? It is a phrase that is gaining a foothold in the world of CRM, ERP, and other applications as a ready-to-use feature.

So what are customer journeys maps?

Customer journeys help organizations learn more about their customers down to the last detail, and a customer journey map records: 

  • Each stage and step a prospect takes along the journey of becoming a customer.
  • The experience of a prospect or customer regarding a product, service, or both. 
  • Key interactions between an organization and its customers. 
  • Customer feedback.

Customer journey maps help you provide a better experience. Using these records, you will learn about the customer from their perspective. You will understand what motivates a customer and their expectations from a business. You will be able to identify requirements, issues, pain points, etc. 

They help you to define customer personas and use them to identify which customer actions drive revenue. Customer journey maps help establish long-term relationships with your customers resulting in repeat sales.  

Does your CRM come with a customer journey mapping feature?
 

Using customer journey maps to improve customer experience

Know your customer to sell more. We are sure you all know about this mantra but are you familiar with the term customer journey map? It is a phrase that is gaining a foothold in the world of CRM, ERP, and other applications as a ready-to-use feature.

So what are customer journeys maps?

Customer journeys help organizations learn more about their customers down to the last detail, and a customer journey map records: 

  • Each stage and step a prospect takes along the journey of becoming a customer.
  • The experience of a prospect or customer regarding a product, service, or both. 
  • Key interactions between an organization and its customers. 
  • Customer feedback.

Customer journey maps help you provide a better experience. Using these records, you will learn about the customer from their perspective. You will understand what motivates a customer and their expectations from a business. You will be able to identify requirements, issues, pain points, etc. 

They help you to define customer personas and use them to identify which customer actions drive revenue. Customer journey maps help establish long-term relationships with your customers resulting in repeat sales.  

Does your CRM come with a customer journey mapping feature?
 
 

Vtiger Academy & Knowledge Base

 
 

Have you signed up for Vtiger Academy yet? 

We have a whole list of how-to videos that show how you can configure the CRM.

It is our one-stop learning destination for all things Vtiger CRM. Jumpstart your Vtiger CRM journey today!
 

Knowledge Base is our repository of articles (help documentation) and FAQs. For quick know-how about a feature, search for, and read an article.

Here are two new articles:
 

Have you signed up for Vtiger Academy yet? 

We have a whole list of how-to videos that show how you can configure the CRM.

It is our one-stop learning destination for all things Vtiger CRM. Jumpstart your Vtiger CRM journey today!
 

Knowledge Base is our repository of articles (help documentation) and FAQs. For quick know-how about a feature, search for, and read an article.

Here are two new articles:
 
 

My Favorite Feature

 
 
Kiran Varma
Senior IT Operations Engineer

Actions 

As a Senior IT Operations Engineer responsible for email operations, I receive messages about email issues throughout the day.  

It is difficult to track the messages if I rely only on the emails received. 

With Actions, I find it easy to track them and learn who is looking for my updates, responses, or actions on the issues reported.  
 
 

Get exclusive CRM content!

 
 

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