Sam owns an e-learning company named ‘DataBridge’ that offers online training programs on data science. These courses are available for students and corporate employees, who want to upskill themselves. Recently, he has seen a dip in the number of enrollments which causes him worry. He realizes that customers who inquire about the course are not signing up. He also discovers the sales team is not giving an accurate picture of the relevance and benefits of taking up a data science program. And also, they are not able to provide in-depth information to corporates and invite them to take the course. The sales team tells him, they do not have relevant material about the product. Also, they do not have the latest information about the programs that are conducted by DataBridge. Some customers are also asking for tailor-made courses. So, what do you think is lacking here? The sales team does not have extensive complete information about the programs. What do you think Sam should do? We think Sam should look into the repository of documentation that he has and whether it caters to his sales team’s needs. Essentially, he should have an updated and exhaustive knowledge base for DataBridge. Nowadays, businesses are keeping a knowledge repository for everyone to access information on the go. If you have 360-degree information about your organization, wouldn’t it be easy for your customers, employees, and new hires to learn about your business? How will a knowledge base help Sam? A knowledge base as it is popularly known is a digital library that contains help documentation, instructional guides, FAQs, user manuals, introductory articles, videos, presentations, etc., about a business. With a knowledge base, you can create, organize, and share information for internal (employees) and external (customers) purposes. What kind of content Sam should have in his knowledge base? For Sam’s Sales team: There should be micro-learning videos or PowerPoint presentations that provide an overview and talks about the benefits of taking a data science program. For Sam’s customer support: There should be a glossary that defines important terms like SQL, machine learning, etc, an instructional guide to login to the learning platform, etc. For Sam’s customers: There should be personalized courses that suit their requirements and free learning materials that attract them to enroll in the program.

Knowledge Base: Centralize Information to Drive Business Growth
Sam owns an e-learning company named ‘DataBridge’ that offers online training programs on data science. These courses are available for students and corporate employees, who want to upskill themselves. Recently, he has seen a dip in the number of enrollments which causes him worry. He realizes that customers who inquire about the course are not signing up. He also discovers the sales team is not giving an accurate picture of the relevance and benefits of taking up a data science program. And also, they are not able to provide in-depth information to corporates and invite them to take the course. The sales team tells him, they do not have relevant material about the product. Also, they do not have the latest information about the programs that are conducted by DataBridge. Some customers are also asking for tailor-made courses. So, what do you think is lacking here? The sales team does not have extensive complete information about the programs. What do you think Sam should do? We think Sam should look into the repository of documentation that he has and whether it caters to his sales team’s needs. Essentially, he should have an updated and exhaustive knowledge base for DataBridge. Nowadays, businesses are keeping a knowledge repository for everyone to access information on the go. If you have 360-degree information about your organization, wouldn’t it be easy for your customers, employees, and new hires to learn about your business? How will a knowledge base help Sam? A knowledge base as it is popularly known is a digital library that contains help documentation, instructional guides, FAQs, user manuals, introductory articles, videos, presentations, etc., about a business. With a knowledge base, you can create, organize, and share information for internal (employees) and external (customers) purposes. What kind of content Sam should have in his knowledge base? For Sam’s Sales team: There should be micro-learning videos or PowerPoint presentations that provide an overview and talks about the benefits of taking a data science program. For Sam’s customer support: There should be a glossary that defines important terms like SQL, machine learning, etc, an instructional guide to login to the learning platform, etc. For Sam’s customers: There should be personalized courses that suit their requirements and free learning materials that attract them to enroll in the program.