Storytelling in sales 2

The Importance of Storytelling in Sales

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger Schank.

I can still remember college, where the only class that emphasized storytelling in a business setting was my marketing class. Not as a tool to craft meaningful relationships, but one to create impactful messages in your marketing content. It wasn’t until I ...
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Storytelling in sales 2

The Importance of Storytelling in Sales

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” Roger Schank. I can still remember college, where the ...
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Why do AI-based sales initiatives frequently fail?

Artificial Intelligence (AI) guided selling can lead to better conversations, increased conversions, and more accurate forecasts. In a previous post, 15 ways AI can help ...
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Retailers must repeat store visits and build brand loyalty to increase sales eventually. And the key to achieving this goal is to improve customer relationships ...
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Looking Back at 2020 – The Year the World Changed

Oh brother, 2020 was quite the year to say the least. It started off like any other year with New Year celebrations, large parties, legal ...
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4 steps to enable AI-guided selling in your organization

In a recent report titled ‘AI Guided Selling’1, Gartner found that the COVID-19 epidemic has caught many Sales teams off guard. Revised forecasts are 50% ...
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It’s time to take a break, folks!

2020 - the year that never was, when the whole world was on pause. Not going out, social distancing, wearing masks, sanitization, and working ...
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SaaS Lead Qualification 101: Part 2 – How to nail your lead qualification process

Lead Qualification is both an art and a science. Getting it right can turbocharge sales pipeline closure rates. It is also the one thing that ...
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Little things we learned in 2020

2020 is coming to an end, and we decided to look back at the year in gratitude. There surely are some great things that the ...
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Remembering Vijay Kumar – our Friend, Colleague, and an Inspirational Giver

This year has been challenging for many. For us at Vtiger, our year-end has been unfortunately marked by the untimely loss of one of our own ...
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Vtiger 9 CRM – Changes, additions, and more

Change is constant! Now that is an oxymoron if there ever was one! But change for the better is good, right? Isn’t that the basic premise ...
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