There is no one-size-fits-all CRM. Every business has its unique requirements, and you have to pick a CRM that meets those needs. Here are a few points to guide you in the CRM evaluation process:
When there are several CRM applications in the market, you should ensure that you select a CRM that delivers the highest value to your business.
The best way to go about this process is by being aware and ready for the things that can derail your progress. Here are a few common mistakes to watch out: