Benefits of using CRM

Why use CRM

Regardless of the industry or region in which your business is operating, building, and nurturing strong customer relationships should be a priority. Maintaining good relationships with your customers gives you an edge over your competitors. And CRM lets you achieve just that.

With CRM in place, you can:

  1. Centralize customer data to enable your sales, support, and marketing teams to make quick and informed decisions. 
  2. Improve team productivity by streamlining business processes and automating routine tasks.
  3. Get detailed analytics and deeper insights into your team’s activities.
  4. Turn customer data into business intelligence to drive more revenue.

CRM ROI

Calculating the accurate ROI on a CRM implementation project is a little tricky as it involves both monetary and non-monetary costs and profits. 

Cost of a CRM includes:

  1. Software cost: This is the monthly or annual cost per user. This CRM price may vary depending on the edition you subscribe to.  
  2. Support cost: This is the cost associated with user training and implementation support and other miscellaneous services. 
  3. Configuration and customization cost: Your CRM requirements change in the dynamic business environment. Perhaps you may want to integrate with a 3rd party app or need specific customization to fit your new sales process. So, the cost may vary depending on your requirements.
  4. Soft cost: This is the cost associated with the impact on employee productivity during the implementation stages. The complete on-boarding of a team could range from a few days to several weeks, depending on resource availability and system complexity.

Gains from a CRM include:

  1. Increase in sales
  2. Improved customer satisfaction
  3. Increased customer loyalty
  4. Improved team productivity

Use this ROI calculator to get a good idea of what a CRM can bring to your table.

Advantages of using a CRM

CRM is not just another contact management tool. Instead, it’s a tool that helps you to grow sales and improve customer satisfaction.

A few advantages of using a CRM tool include:

  1. Never let a lead fall through the cracks: Automatically bring them from your website, inquiry emails, phone calls, and social site to your CRM. Set follow-up reminders 
  2. Save time by automating routine tasks: From assigning leads to sales reps to sending timely emails, CRM helps you automate everyday mundane tasks.
  3. Accelerate sales conversion process: Streamline your sales process and get better insights to progress leads in the funnel quickly.  
  4. Improve customer retention and loyalty: Easily track every customer interaction to provide a more personalized experience before and after-sales to encourage customers to stay with your business and come back for more.   
  5. Make informed decisions faster: Business owners and managers get a complete and accurate insight into team activities and sales trends to make better decisions.

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