The PR on Genie states - “With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.”
The PR is a good one to read in its entirety. “A sales rep can no longer rely on in-person communication to close a large deal — reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. A service agent runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint — every agent needs a source of real-time customer truth. With real-time patient data, healthcare providers can deliver proactive guidance and care recommendations.“
In the Forbes article, Gene Marks rightly points out, “...Genie (like Salesforce) is a product for big companies. It's being targeted at banks, insurance companies, healthcare organizations, car makers and giant e-commerce platforms. Genie is great, but just imagine the endless amount of time it will take to not only create these amazing integrations but troubleshoot, upgrade, migrate and further develop and support the platform to deliver accurate results with a high level of reliability. And then imagine the endless amount of time it will require to create all the AI and workflows and automation that will use this information – and adapt to it as the information changes”
“But what about smaller companies? They have the same needs too. But they don’t have the same budgets. I'm thinking of one client of mine - a mere 100 employees - that struggles to get their arms around data in their financial, order entry, inventory and CRM systems, which are all separate and a mess. They would absolutely love Genie. ..But c’mon…they can't afford Salesforce or Genie or the full time person that would be needed to make all this magic happen. They’re not willing to gamble those hundreds of thousands of dollars so easily. So what do they do? They shrug and they struggle, and they wait for this technology to be available for the masses with less of an investment. I think someday that will happen.”
But, Gene, That day has long arrived.
Vtiger One helps businesses realize the vision of a unified platform for Sales, Marketing, and Customer Service activities and empowers them to deliver rich customer experiences.
In a previous edition of this column, from a year ago, we spoke about this - Eliminate information silos and reap the benefits of Vtiger One.
Other relevant posts: Is Vtiger a CDP, CSP, or CRM
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