Though sales professionals understand the potential of social selling, only a few of them know “How to do it”. Below is a hypothetical story that details one of the ways how sales professionals do social selling.
Eric is a B2B sales professional that knows how to use social media to find and win over leads that his competition can’t. Throughout his day he scours Twitter and LinkedIn Groups to find new leads. On Twitter, for example, Eric searches for leads by browsing through tweets that contain keywords indicating a need for his company’s products. He also engages in insightful conversation through public conversations and posts so that people looking to solve those problems see that he’s a good source of insight.
Once Eric spots a potential lead, he investigates their LinkedIn profile, company page, and other employees to identify key stakeholders that might need see a need for his product. Browsing through the company’s Twitter and Facebook pages he learns what the business’s customers need, discuss, and complain about. Armed with that information, Eric connects his product’s benefits to the business and key stakeholders’ challenges and creates a “YOU” focused sales presentation aimed at the company’s gatekeeper. Then he reaches out. With this set of tactics Eric outperforms 78% of his colleagues who aren’t using social media to engage with leads and sell.
Looking to experiences some of the same successes our friend Eric does through social selling? Here are a five ways you can boost your sales with Twitter:
Reach new leads
Win engagementA sales study shows that 35-50% of sales go to he or she who makes first contact. To make first contact, keep a close eye on your filtered tweets so that you can be first to grab a lead’s attention when they indicate interest. Alternately, in a more inbound approach, conduct fun contests and offer exclusives to those that engage on Twitter. Appreciation, and shares could follow.
Have more insightful sales calls
Learn from and address the competition
Shape the conversation
Constantly share information that your followers need. Avoid trying to be “hip” and overusing hashtags in tweets – they waste space and make the message hard to read. You’ll be rewarded for it – tweets with one or two hashtags have 21% more engagement than those with three or more hashtags. Retweet, @mention, and favorite tweets to define what you stand for and leave an impression on your customers.
Take a quick tour to learn how you can use Twitter in Vtiger CRM. Have any questions while you’re doing that? Leave us a comment below, or ask us in an email to firstname.lastname@example.org