Screenshot at 12-38-47

A 6-minute guide to winning social sales with Twitter

Social networks have weaved their way into becoming a ubiquitous part of the sales process, and a key driver of success. Evidence for the efficacy of social selling has been seen for years – back in 2012, for example, IBM reported that sales of a new cloud computing product increased 400% year over year through intelligent social listening and selling. According to digital marketing agency ODM group, their success is due in part to the fact that 74% of consumers now rely on social networks to guide purchase decisions – having eyes, ears, and a voice in those networks makes a tremendous difference in terms of the number of prospects a business can reach.

Though sales professionals understand the potential of social selling, only a few of them know “How to do it”. Below is a hypothetical story that details one of the ways how sales professionals do social selling.

Eric is a B2B sales professional that knows how to use social media to find and win over leads that his competition can’t. Throughout his day he scours Twitter and LinkedIn Groups to find new leads. On Twitter, for example, Eric searches for leads by browsing through tweets that contain keywords indicating a need for his company’s products. He also engages in insightful conversation through public conversations and posts so that people looking to solve those problems see that he’s a good source of insight.

Once Eric spots a potential lead, he investigates their LinkedIn profile, company page, and other employees to identify key stakeholders that might need see a need for his product. Browsing through the company’s Twitter and Facebook pages he learns what the business’s customers need, discuss, and complain about. Armed with that information, Eric connects his product’s benefits to the business and key stakeholders’ challenges and creates a “YOU” focused sales presentation aimed at the company’s gatekeeper. Then he reaches out. With this set of tactics Eric outperforms 78% of his colleagues who aren’t using social media to engage with leads and sell.

Looking to experiences some of the same successes our friend Eric does through social selling? Here are a five ways you can boost your sales with Twitter:

Reach new leads

Add_leads_from_twitter

Create leads from tweets in Vtiger

Filter tweets based on interest-signal keywords like ‘recommend’, or ‘advice’, or ‘looking for’, and your product category to find potential buyers. Filter tweets that ask for your industry or product related questions and share your insights in reply to build your follower base. Vtiger lets you integrate your twitter account directly into the CRM where you can manage and record every interaction with every contact so that you can build a detailed database of your engagements.

Win engagement

A sales study shows that 35-50% of sales go to he or she who makes first contact. To make first contact, keep a close eye on your filtered tweets so that you can be first to grab a lead’s attention when they indicate interest. Alternately, in a more inbound approach, conduct fun contests and offer exclusives to those that engage on Twitter. Appreciation, and shares could follow.

Twitter_discounts

Tweets with discount offers are shared widely

Have more insightful sales calls

Vtiger_Twitter_Integration

View lead’s complete twitter history in Vtiger

Once you have identified a lead from Twitter, and imported them to your CRM (you can with Vtiger!), you will see a complete history of Tweets. Analyse them to find out your leads’ interests, challenges, and goals. Also, be sure to review their profile description as it often outlines their core values. Use these insights when you reach out to explain your product or service in the context of their needs and values.

Learn from and address the competition

Screenshot at 12-25-17

Create private lists in Twitter

To always have the upper hand on the competition, you need to know what they’re doing. Twitter can serve as an excellent monitoring tool for that purpose. Simply create a private list (visible only to you) on Twitter and add your competitors’ Twitter handles. New products, services, and deals, as well as how their customers respond, should influence how you engage with customers.

Shape the conversation

Twitter_statistics
Constantly share information that your followers need. Avoid trying to be “hip” and overusing hashtags in tweets – they waste space and make the message hard to read. You’ll be rewarded for it – tweets with one or two hashtags have 21% more engagement than those with three or more hashtags. Retweet, @mention, and favorite tweets to define what you stand for and leave an impression on your customers.

Take a quick tour to learn how you can use Twitter in Vtiger CRM. Have any questions while you’re doing that? Leave us a comment below, or ask us in an email to support@vtiger.com
Sort by:   newest | oldest | most voted
Guest
3 years 2 months ago

Great post!
Thank’s for the useful tips and recommendations!
Vtiger CRM is a really powerful tool.
Could you tell, please, is it possible to analyze the twitter promotion campaigns at Vtiger CRM?
Have a nice day!

Guest
3 years 2 months ago

Great post!
Thank’s for the useful tips and recommendations!
Vtiger CRM is a really powerful tool.
Could you tell, please, is it possible to analyze the twitter promotion campaigns at Vtiger CRM?

wpDiscuz
Vtiger CRM Implementation

Avoid these 9 CRM implementation mistakes to ensure CRM success

A well implemented CRM helps to align your business process with customer strategies to improve customer experience, build loyal customer base, and eventually increase sales ...
Vtiger_CRM

How do you know it’s time to buy a CRM

In today's hyper-competitive world, every touchpoint with a prospect and customer is important. As buyers, we are all impatient, and expect quick responses and well ...
Vtiger_social_selling

How to champion Social Selling in 30 Minutes a Day

Social channels have weaved their way into becoming a ubiquitous part of the sales process and a key driver of success.Studies have shown that more ...
grow_email_list

5 tips for writing emails that get opened (and read)

Social networks like Twitter and Facebook may have jumped to the forefront of online discourse, but email remains the most consistent way to communicate with ...
Social_selling_Vtiger

How to proactively engage with prospects on social channels

With social media channels now influencing 92% of B2B buying decisions, social selling has become an indispensable part of a sales process. However, without actively ...
Vtiger_Social_selling

How to create a powerful social profile for social selling

If social selling is a part of your 2019 sales strategy, then you should start by creating or revamping your social profile for the best ...
Vtiger_social_selling

Social selling: What is it and why should you care

With social media channels now influencing 92% of B2B buying decisions, social selling has become an indispensable part of a sales process. Social selling helps ...
Customer retention

5 customer retention tips to grow your business

Whether you are a start-up or a Fortune 500 company, retaining customers is your magic potion to run a profitable business. While customer acquisition is ...
Gmail addon image for blog

Super-charge your Gmail Inbox with the Vtiger Add-on

At Vtiger, we understand that email is at the heart of all your communication, where you follow up with customers, send quotes and presentations, pacify ...
19-11 Md prs

New Mixed License Pricing: Pay for what your users really use

In today's increasingly competitive business environment, staying ahead of the game is getting harder. In addition to needing to market everywhere, and provide competitive products ...
loading
Copyright 2018 Vtiger | Privacy Policy