Screenshot at 12-38-47

A 6-minute guide to winning social sales with Twitter

Social networks have weaved their way into becoming a ubiquitous part of the sales process, and a key driver of success. Evidence for the efficacy of social selling has been seen for years – back in 2012, for example, IBM reported that sales of a new cloud computing product increased 400% year over year through intelligent social listening and selling. According to digital marketing agency ODM group, their success is due in part to the fact that 74% of consumers now rely on social networks to guide purchase decisions – having eyes, ears, and a voice in those networks makes a tremendous difference in terms of the number of prospects a business can reach.

Though sales professionals understand the potential of social selling, only a few of them know “How to do it”. Below is a hypothetical story that details one of the ways how sales professionals do social selling.

Eric is a B2B sales professional that knows how to use social media to find and win over leads that his competition can’t. Throughout his day he scours Twitter and LinkedIn Groups to find new leads. On Twitter, for example, Eric searches for leads by browsing through tweets that contain keywords indicating a need for his company’s products. He also engages in insightful conversation through public conversations and posts so that people looking to solve those problems see that he’s a good source of insight.

Once Eric spots a potential lead, he investigates their LinkedIn profile, company page, and other employees to identify key stakeholders that might need see a need for his product. Browsing through the company’s Twitter and Facebook pages he learns what the business’s customers need, discuss, and complain about. Armed with that information, Eric connects his product’s benefits to the business and key stakeholders’ challenges and creates a “YOU” focused sales presentation aimed at the company’s gatekeeper. Then he reaches out. With this set of tactics Eric outperforms 78% of his colleagues who aren’t using social media to engage with leads and sell.

Looking to experiences some of the same successes our friend Eric does through social selling? Here are a five ways you can boost your sales with Twitter:

Reach new leads

Add_leads_from_twitter

Create leads from tweets in Vtiger

Filter tweets based on interest-signal keywords like ‘recommend’, or ‘advice’, or ‘looking for’, and your product category to find potential buyers. Filter tweets that ask for your industry or product related questions and share your insights in reply to build your follower base. Vtiger lets you integrate your twitter account directly into the CRM where you can manage and record every interaction with every contact so that you can build a detailed database of your engagements.

Win engagement

A sales study shows that 35-50% of sales go to he or she who makes first contact. To make first contact, keep a close eye on your filtered tweets so that you can be first to grab a lead’s attention when they indicate interest. Alternately, in a more inbound approach, conduct fun contests and offer exclusives to those that engage on Twitter. Appreciation, and shares could follow.

Twitter_discounts

Tweets with discount offers are shared widely

Have more insightful sales calls

Vtiger_Twitter_Integration

View lead’s complete twitter history in Vtiger

Once you have identified a lead from Twitter, and imported them to your CRM (you can with Vtiger!), you will see a complete history of Tweets. Analyse them to find out your leads’ interests, challenges, and goals. Also, be sure to review their profile description as it often outlines their core values. Use these insights when you reach out to explain your product or service in the context of their needs and values.

Learn from and address the competition

Screenshot at 12-25-17

Create private lists in Twitter

To always have the upper hand on the competition, you need to know what they’re doing. Twitter can serve as an excellent monitoring tool for that purpose. Simply create a private list (visible only to you) on Twitter and add your competitors’ Twitter handles. New products, services, and deals, as well as how their customers respond, should influence how you engage with customers.

Shape the conversation

Twitter_statistics
Constantly share information that your followers need. Avoid trying to be “hip” and overusing hashtags in tweets – they waste space and make the message hard to read. You’ll be rewarded for it – tweets with one or two hashtags have 21% more engagement than those with three or more hashtags. Retweet, @mention, and favorite tweets to define what you stand for and leave an impression on your customers.

Take a quick tour to learn how you can use Twitter in Vtiger CRM. Have any questions while you’re doing that? Leave us a comment below, or ask us in an email to support@vtiger.com
Sort by:   newest | oldest | most voted
Guest
3 years 10 months ago

Great post!
Thank’s for the useful tips and recommendations!
Vtiger CRM is a really powerful tool.
Could you tell, please, is it possible to analyze the twitter promotion campaigns at Vtiger CRM?
Have a nice day!

Guest
3 years 10 months ago

Great post!
Thank’s for the useful tips and recommendations!
Vtiger CRM is a really powerful tool.
Could you tell, please, is it possible to analyze the twitter promotion campaigns at Vtiger CRM?

wpDiscuz

Vtiger’s Austin Customer Success Center is ready to assist!

We are super excited to announce the start of our customer service operations from our newest office in Austin, USA - The Vtiger Customer Success ...
oneview-thumbnail

Debunking Salesforce 360

You may have heard about some hilariously creative guerilla marketing by Freshworks during the recent Dreamforce event with skydivers jumping off a blimp with some ...
How to Create Buyer Persona for Smarter Selling

How to Create Buyer Personas for Smarter Selling

For enterprises all over the world, finding the right customers to do business with has become more convenient than ever before. Since it is no ...
How to Delight Your Customers and Retain Their Loyalty

How to Delight Your Customers and Retain Their Loyalty

For most businesses today, attracting new customers to their products or services is a daily routine. At the same time, it should also be a ...
Top 5 Sales Trends to Follow in 2020

Top 5 Sales Trends to Follow in 2020

Buyers now have the power to go online and research products and services on-demand that can be made available to them in a matter of ...
2019 Gartner Peer Insights Customer's Choice Award

Vtiger recognized as a 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation for the THIRD consecutive time

We are excited to announce that Vtiger has been named a Gartner’s 2019 Peer Insights Customers’ Choice for Sales Force Automation. The latest result is ...
grow_email_list

A quick guide to email marketing

Introduction As email continues to be the most preferred communication channel for customers, it's very important for businesses to rethink their email marketing strategy. Every day, ...
breaking_silos

What is All-in-One CRM: A new CRM trend to build a great customer experience

With the growing number of touchpoints between a business and its customers, the need to integrate all touchpoints to provide a better experience is more ...
Facebook, LinkedIN, Twitter, Pinterest, Social Media Hacks

Social Media Hacks to Grow Your Business

In this day and age, running a successful business on-ground isn’t enough. Whether you’re selling books, brandy or a business application, you need an active ...
Vtiger_AMP_Emails

Save time and avoid clutter with AMP enabled emails in Vtiger

At Vtiger, we are always excited to look out for and adopt new technologies to help our CRM users work better. For instance, when Google ...
loading
Copyright 2018 Vtiger