Blog Banner

LMS in CRM: Utilize Historical Data to Streamline Training Activities


Knowledge has to be improved, challenged and increased constantly or it vanishes– Peter Drucker

As Peter Drucker has rightly pointed out, acquiring knowledge and developing new skills are very important for overall success. Especially, with COVID being at the forefront for the last couple of years, the popularity of remote learning has witnessed a great surge. And, that is the reason why LMS industry is seen growing at a staggering rate. According to Fortune Business Insights, the LMS market size has grown from 5.33% in 2019 to 5.99% in 2020 which displays a major shift in the learning and training process.

Learning management system (LMS) is a widely used term in the educational sectors and corporate enterprises to manage e-learning programs. Also, majority of the workforce prefers to have a flexible learning environment which is why an LMS tool is a must-have for businesses to execute employee, customer, or partner training effectively.

With people getting drawn towards the self-learning method, having a knowledge base with updated and informative content is one of the solutions to carry out training and development programs. And, you can also use the LMS application to update your knowledge base with content in different formats.

But have you ever thought about the possibility of integrating your LMS with CRM? LMS in itself is a standalone software that is used for creating, managing and delivering e-learning resources but if you are syncing them with a CRM, you can aim for business growth within a limited time. Wondering how? Let us understand them below

The importance of LMS integration in CRM for business

A CRM is an application that is primarily used to record customer information and manage business interactions. It is not just a tool to record customer information but you can also perform different activities like target marketing campaigns, prioritize leads, generate reports, etc using historical data.

LMS on the contrary is a learning management software that can be used to deliver online courses to your customers or employees for upskilling programs, onboarding, etc.

Now, by understanding the customer’s history, don’t you think you can use your top training programs for cross-selling and upselling activities, recommend customized courses, generate reports on learner performance or the number of enrollments, understand the type of courses your customers like, etc? Yes, all this is possible if you integrate your LMS with a CRM.

For example, you can manage the entire learning cycle of a user from the point of initial contact, engage with your users with scheduled email campaigns or newsletters and finally track and generate reports on their learning progress with an LMS in CRM.

The LMS integration in CRM has the potential to transform customer engagement, boost revenue and drive business in unbelievable ways. Let us dig down some of the benefits for better understanding.

Benefits of integrating LMS into a CRM

It is essential for your business to link user data into CRM. You will be able to address all queries related to training activities and nurture meaningful relationships with your customers, partners, and employees. Let us look at the benefits now:

crm lms benefits

Centralizes data: When LMS is linked to CRM, it is pretty easy to collaborate across different departments by syncing data. For example, if the sales team wants to know who all are attending training sessions regularly, they need to wait for the report which is time-consuming. However, if you have an integrated system with centralized data, it will be accessible for anyone to refer to and take actionable insights.

Initiates marketing of learning courses: With a unified customer view, sales reps can recommend courses based on customer behavior. Also, marketing teams can run different campaigns using the data and suggest programs frequently. In this way, your audience will get a chance to upskill themselves and gain information about your business in every possible way.

Improves learning experience: With information being shared between CRM and LMS, users can log in to their learning platforms without much hassle. And, also if learners are able to gain theoretical and practical knowledge at the same time, they can retain the knowledge for a longer period which will increase the effectiveness of learning.

Increases sales revenue: With personalized training recommendations, you can entice customers to take up your learning program and drive business revenue. By integrating LMS and CRM, you can have a simplified payment process that is faster as well.

Minimizes manual data handling: You can save time by automating enrollment for different training programs. With the information stored in CRM, you can directly get access to customer details and reduce the process of filling out forms before enrollments.

Generates actionable insights: Mostly, CRMs come with an in-built analytical feature. You can avail this feature to track the learning status of users, generate performance reports, and understand the gaps. You can monitor users’ progress at ease by using an LMS in a CRM.

Google My Business integration - Banner image

Leverage Vtiger Google My Business to Optimize your Online Presence

Hello Folks! Welcome back to Boost Productivity with Google Workspace Integration blog series. In this blog, we will introduce you to Google My Business integration ...
API Overview Blog Banner

Beginners Guide to APIs

Until the year 1999, people had to use maps printed on paper for navigation. Then GPS technology was invented and incorporated into various devices like ...
Banner_Google_Sheets_integration_with_Vtiger_blog

Amplify data Exporting with Google Sheets Integration in Vtiger CRM

Hello Folks! Welcome back to Boost Productivity with Google Workspace Integration blog series. In this blog, we will walk you through Google Sheets integration with ...
Booster pack blog 2 - Banner Image

Learn about the different dimensions of Vtiger Booster Packs

Hello there! In our previous blog, we announced the release of Booster Packs for Vtiger’s Pilot edition users. Booster Packs are feature add-ons that will help ...
Google Calendar Integration Blog Banner

Create Events Smartly and Stay Alerted with Vtiger Google Calendar Integration

Hello Folks! Welcome back to Boost Productivity with Google Workspace Integration blog series. We are coming towards the end of this integration series with only a ...
Booster Pack - banner image

Expand your Pilot Edition Capabilities with Vtiger Booster Packs

Up the ante! You are right - that’s what we said. Vtiger CRM is putting the power in your hands. Pick and choose the feature limits ...
Google Maps integration with vtiger blog banner

Find the Quickest way to reach Client Location with Google Maps and Vtiger CRM Integration

Hello Folks! Welcome back to Boost Productivity with Google Workspace Integration blog series. We appreciate your patience for being loyal and committed to our integration ...
Building an Effective Team

8 Techniques for Building an Effective Team

“Coming together is the beginning. Keeping together is progress. Working together is success.” - Henry Ford. The above quote beautifully describes the importance of working ...
Office outfit blog banner

9 Reasons Why You Should Dress Well For Work

Do you get confused and stressed when choosing your work outfit? You have probably heard multiple times how important it is to dress appropriately for ...
Vtiger + Google Drive Integration Banner

Upload and link Documents Smartly with Google Drive and Vtiger CRM Integration

Hello Folks! Welcome back to Boost productivity with Google Workspace integration blog series. We hope you are able to gain knowledge about Google Workspace integration ...
loading
Copyright 2022 Vtiger | Privacy | Policy & Legal Center