Artificial intelligence(AI) is here to stay and it will transform the way you sell. From managing online conversations on websites to analysing massive amount of sales data for predicting deal closure, AI has made its presence felt.
While chatbots and virtual assistants are increasingly minimising human intervention in sales, AI can never replace a human. The reason is simple – no matter how good AI gets, it can’t build customer relationships like humans do. Humans exhibit innate sales skills such as listening, empathizing, persuading, negotiating and reacting quickly in unfamiliar situations. These traits will always put humans above machines, at least until 2029.
Now that we know that your sales job is safe, let’s take a look at top 5 skills you can build to beat AI.
- Empathy: People buy from people they trust. Best sales associates try to walk in their customer’s shoes and truly care about solving customer problems. This, in turn, creates deeper connection and builds customer trust.
- Emotional intelligence: Purchasing decisions rely on sales triggers that appeal to customers’ emotions. Sales associates who establish strong emotional connections with their customers are better at understanding what customers feel, need, and expect.
- Creativity: Creativity is a secret weapon in sales. Creative sales professionals don’t conceptualize the sales process as a transaction, but rather as a problem-solving activity. If a prospect or customer pushes back with an objection, they’ll think creatively about how the problem can be solved. For instance, if price is an issue, they’ll be quick to consider offering discounts if acquiring the customer offers other benefits such as added brand awareness.
- Persistence: Sales is a competitive space. Successful sales associates use their persistence and their stick-to-it mentality to win big. Persistence helps build rapport with prospects and stay on top of their minds when they are ready to buy.
- Logical thinking: This involves observing and analyzing phenomena, reactions, and feedback and then draw conclusions based on that input. For instance, a sales associate modifies a presentation about a product to highlight its user-friendly qualities after receiving feedback from customers indicating that ease of use is their high priority requirement.