Vtiger_Social_selling

How to create a powerful social profile for social selling

If social selling is a part of your 2019 sales strategy, then you should start by creating or revamping your social profile for the best results. Your profile is your modern day business card. It is possibly the first place where your contacts go to learn about you. So, to make that first impression count, you have to present yourself in a way that attracts and appeals to your target group.

If you’re like the most of the sales professionals out there trying to champion social selling but don’t know where to start, download the free copy of A Definitive Guide To Social Selling now! This ebooks helps you get started and gives you details on how to optimise your social profile for the best results


To help you optimize your social profile on common social platforms in less than 20 minutes, we’ve come up with the following checklist.

LinkedIn

LinkedIn is the most popular social network among salespeople as it hosts the greatest gathering of professionals and decision makers. LinkedIn boasts of 100 million active users of whom 40 million are in decision-making roles. This means, you can target 40 million potential buyers for prospecting, request referrals, and build a personal brand.

Checklist to optimize your LinkedIn profile:

  1. Profile picture: Pick a professional picture in which your face takes up at least 60% of the frame. Choose a picture that has a simple background so that you are the focal point.
  2. Powerful headline: Your headline should include your top skills and specialties. Include strategically picked keywords to get found easily.
  3. Summary: Use the summary section to brief about your work experience, qualifications, and personality.
  4. Role description: Don’t limit your role description to your duties. Showcase the challenges you faced and a few of the best results you achieved.
  5. Education: Don’t stop after listing your formal education. Include relevant online courses and certifications too.

Twitter

While Twitter’s not primarily a professional network, it has over 300 million active users. This means you can reach out to a ton of potential customers, monitor sales cues, and chime in just at the right moment.

Checklist to optimize your Twitter profile:

  1. Name and Username: These are your identifiers on Twitter. Use your real name in both places. If the username is already taken, create an alternative by adding relevant suffixes. Eg: @janecalifornia(location), @janec(initial) @janetherealtor(industry).
  2. Profile Image: Use a professional image in which you’re smiling and have a friendly look.
  3. Header Image: Show what you sell – products and services. Show a behind-the-scenes look at your offices or employees. Save the image file name with branded keywords to optimize the profile for search engines.
  4. Bio: Your bio should tell what you do why people should follow you, and what kind of tweets your followers can expect – all these in 160 characters or less. Insert your company’s twitter handle to ensure that when people search for your business they find you too. Use relevant hashtags to optimize for search engine results.
  5. Location: Add your business location to let your customers know where you’re working.
  6. Website: Provide a customized trackable link to your website to capture potential visitors and drive traffic.
  7. Messages: Check the “Receive Direct Messages from anyone.” box in the Privacy and Security tab to allow your profile visitors reach out to you.
  8. Facebook

    Facebook doesn’t allow you to use your personal profile for business purposes. So, you have to engage your prospects through the business page.

    Checklist to optimize your Facebook page:

    1. Profile picture: Pick a profile picture that’s easy for your audience to recognize. Big brands mostly use their company logo and freelancers use a headshot of themselves.
    2. Cover photo: Use a photo that tells something about your business.
    3. Call to action: Customized the CTA button to drive more traffic to your website.
    4. About: This is the page your prospects look at when they want to get more information about your page and business. Optimize this section to align with your brand’s vision. Give your company’s overview and share useful information about your products and service. In the contact section, provide your company’s phone number, email address, and a link that redirects to your site.

    If you’re getting started with social selling, the first step is to set up your accounts and profiles correctly. If you’ve already established a social presence, it’s probably time to optimize your profiles for better discoverability and impressions. Since people are increasingly turning to social media for making buying decisions, it’s worth spending some time to optimize your social presence and make your profile compelling and interesting.

    What strategies have you used to improve your social media profile? Let us know in the comments below!

wpDiscuz
grow_email_list

A quick guide to email marketing

Introduction As email continues to be the most preferred communication channel for customers, it's very important for businesses to rethink their email marketing strategy. Every day, ...
breaking_silos

What is All-in-One CRM: A new CRM trend to build a great customer experience

With the growing number of touchpoints between a business and its customers, the need to integrate all touchpoints to provide a better experience is more ...
Facebook, LinkedIN, Twitter, Pinterest, Social Media Hacks

Social Media Hacks to Grow Your Business

In this day and age, running a successful business on-ground isn’t enough. Whether you’re selling books, brandy or a business application, you need an active ...
Vtiger_AMP_Emails

Save time and avoid clutter with AMP enabled emails in Vtiger

At Vtiger, we are always excited to look out for and adopt new technologies to help our CRM users work better. For instance, when Google ...
Surviving Recessions with CRM

Survive Recessions with CRM

The world is going through a phase of economic turbulence and many reports suggest that a recession is on the horizon. You might be thinking ...
Holiday season, Christmas, Thanksgiving, Out-of-office, email templates

10 Outstanding Out of Office Email Templates You Can Use in 2019

It’s that time of the year again and you are all set to kick back and enjoy the holiday season. The season to be jolly ...
Vtiger_customer_loyalty

Promoting real loyalty goes through customer engagement

About the author Denis Pombriant is CRM marketplace analyst and consultant. Founder and managing principal, Beagle Research Group, LLC. He is the ...
Sales Meeting, Sales Managers, Sales Representative

How to Run an Effective Sales Meeting

The sales team is the quarterback of your company. Your entire organization is structured such that the sales team gets an advantage on the field ...
Valuable sales intro

3 customer preferences that businesses need to know to grow

Are you looking for an advantage? A way to differentiate your business from your competitors? A sure-fire way to be memorable with customers and to ...
Top Features, CRM, Vtiger, Sales managers

Top CRM Features Sales Managers Need in 2019

Gone are the days when sales managers had to plough through a barrage of spreadsheets to keep track of customers and their purchases. With a ...
loading
Copyright 2018 Vtiger | Privacy Policy