Social_selling_Vtiger

How to proactively engage with prospects on social channels

With social media channels now influencing 92% of B2B buying decisions, social selling has become an indispensable part of a sales process. However, without actively engaged audience, you will be soon forgotten in the noise.

The success of social selling depends on how you create authentic conversations, monitor discussions and add value at the right time.

If you’re like the most of the sales professionals out there trying to champion social selling but don’t know where to start, download the free copy of A Definitive Guide To Social Selling now! This ebooks helps you get started and gives a daily routine you can follow.


Kindling engagement on social channels isn’t necessarily rocket science, but it does take effort. If you’re wondering how to get started then here are a few tips just to help you do that:

  1. Consistently share posts that will interest your ideal customers. These posts could range from blogs by industry experts to simple motivational quotes.
  2. Maintain a healthy level of activity by posting, liking, sharing and commenting on posts that your connections want to see.
  3. Monitor comments and conversations that indicate engagement opportunities.
  4. In Twitter:
    • Filter tweets by keywords indicating a need for you company’s products. Reply to those tweets as quickly as possible to get the prospect’s attention.
    • Tweet at least once a day to stay on your followers’ radar.
    • Follow new people every day. This should include colleagues, brands you like, thought leaders, and your customers, prospects and contacts.
    • Retweet from people you’d like to connect with.
    • Create lists to segment your followers and monitor their activities. Lists helps you group prospects by job titles, geography, or any other parameters.
    • Host twitter chats on interesting topics and invite your followers to participate.
  5. In LinkedIn,
    • Use advanced search to filter prospects by company, job title, location, and more.
    • Send personalized connection request. Connect with at least 50 people to get a completed profile status.
    • Establish yourself as a subject matter expert by sharing relevant industry content and commenting on relevant posts.
    • Like, comment and share appropriate posts from your prospects.
  6. In Quora,
    • Identify the topics that interests your target audience to answer questions related to those topics.
    • Find relevant questions by typing keywords in the search bar.
    • Look into question stats to gauge how many people are interested in the topic.
    • Turn on notifications to receive alerts on new relevant questions to your areas of expertise.
    • Depending on the questions you’re answering, modify your bio to show thought leadership.
    • You can identify discussions that you should to be a part of by looking at the questions your competition has answered.

Social selling is a long term relationship building activity. Staying on top of all your brand mentions, tapping into relevant conversations, and adding value to the interactions is the basis of most social media engagement strategies.

What strategies have you used to improve your social selling efforts? Let us know in the comments below!

wpDiscuz
Getting_ready_for_AI

How can you be prepared to ride the AI wave

Artificial intelligence(AI) is here to stay and it will transform the way you sell. From managing online conversations on websites to analysing massive amount of ...
AI_replace_salesrep

Will Artificial Intelligence replace sales reps

Artificial intelligence(AI) is here to stay and it will transform the way you sell. From managing online conversations on websites to analysing massive amount of ...
May6-AI-blog

Why is Artificial Intelligence becoming indispensable in sales

Sales teams cannot afford delayed response times, context-agnostic recommendations, or time spent on administrative activities. This is where AI becomes critical in sales. According to ...
Vtiger_Enrich_FI

Vtiger Enrich: a nifty tool to boost your social prospecting efforts and enrich customer data

If social prospecting is a part of your lead generation tactic (if it’s not, you should start now!), then we have good news. You can now ...
Gartner_peer_insights_2019

Vtiger recognized as a 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation

We are excited to announce that we have been named a Gartner’s 2019 Peer Insights Customers’ Choice for Sales Force Automation. This is the second ...
Vtiger_grid_leader

Vtiger recognized as a Leader in G2 Crowd Grid® for All-in-one CRM

We are proud to announce that G2 Crowd, a trusted review site for business technology, has named Vtiger a leader in the All-In-One CRM category ...
AI in sales FI1

AI in Sales: What you need to know to ride the coming wave

Artificial intelligence(AI) is here to stay and it will transform the way you sell. From managing online conversations on websites to analysing massive amount of ...
Building-CRM-business-case

How to build a successful business case for CRM

Let’s face it—sometimes you have the solution to a business problem, but your management just won’t listen. Perhaps, you’re using spreadsheets to keep track of ...
Apr8th-Explore-CRM

How to choose the best CRM for your business

There are hundreds of CRMs in the market today. While a few CRMs are designed to work in any industry, the others are designed for ...
Vtiger_ISO_27001

Announcement: Vtiger CRM is ISO 27001 compliant

We are proud to announce that Vtiger has been awarded the ISO 27001 certification, an internationally recognized information security standard ensuring services meet the data ...
loading
Copyright 2018 Vtiger | Privacy Policy