Vtiger Cloud is now geared up with the Vtiger Application Platform (VTAP), an enabler that lets businesses build productive in-app customizations to boost CRM capabilities. This blog introduces one such extension that we rolled out to the Cloud marketplace, Vtiger CRM – Clearbit integration .
Let us see why this integration is vital to your business. Sales lead qualification is a challenge for many organizations today. Sales reps end up chasing leads who aren’t decision-makers nor influencers in making purchases. Wouldn’t it be easy if you had the technology to find all relevant details about your leads so that you could identify leads who are also key decision-makers in their organization?
Clearbit is one such tool. A data enrichment tool, it helps in providing the latest details of a person and their company. Clearbit shares more than 100 unique data points that can be used:
- To filter lead information
- Send best leads straight to your sales teams
- Give more contextual information for sales reps
Vtiger Clearbit extension strives to help sales teams get this information about the prospect right inside the CRM and plan the subsequent follow-up strategy.



Note: To use the integration, you need to:
- Enable Clearbit and the enrichment app login
- Copy the API key from the Clearbit dashboard


Benefits of Vtiger – Clearbit integration
- Enrich contact details from social profiles
- Import contact details with the click of a button into the CRM
- Lets your sales teams:
- Use contextual information to identify leads with decision-making capabilities
- Focus on leads that matter instead of spending time on leads that may not convert
Are you interested in building more such extensions that benefit your organization using VTAP? Send in your queries to [email protected] Sign up for the developer edition here.