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Vtiger-IndiaMART Integration: Manage leads and increase conversions!


Do you know that India is home to more than 1.3 billion people, the second-largest globally in terms of population? 
For the unversed, India is a vast country with not only a rich culture and heritage but also enormous human capital and diverse consumer needs. By virtue of seemingly varied consumer behavior and requirements, there is an evident need for a variety of products and services to meet the ever-increasing demand within the consumer group.

What does this mean for a business? In a  business context, such huge demand or rather opportunities manifest in the form of challenges like procuring raw materials, machinery, and conversion into a finished product…and all of them need to be available at the right time and in the desired quantity! The last and most difficult challenge is post-production – connecting buyers and sellers at the appropriate time and place. 

IndiaMART is one such platform that acts as a bridge between buyers and sellers. 

About IndiaMART
IndiaMART is an eCommerce company that provides sales and services via its web portal connecting businesses to businesses (B2B) as well as customers to customers(C2C). With a 60% market share of the online B2B classified space in India, the channel focuses on providing a marketplace to Small & Medium-sized Enterprises (SMEs), Large Enterprises, and individuals. Founded in 1999, IndiaMART has an extensive client base of 125 million buyers, 6.5 million sellers, and more than 72 million products on its platform with a mission ‘to make doing business easy’.

Challenges for sellers on IndiaMART
But there are challenges that sellers face on IndiaMART. Let us consider this case. As a seller, you can register on the IndiaMART portal to receive leads. You can also opt to pay for lead information. The ‘Leads Manager’ feature on their portal helps you to keep track of your inquiries. While you may receive the inquiries, tracking and monitoring leads continuously and reaching out to the leads quickly is a manual process – inefficient and time-consuming. Sounds very outdated in this era of technology, right?

Vtiger’s integration with IndiaMART
Vtiger, in the spirit of making their mission come to life, has integrated with IndiaMART. The integration of Vtiger CRM with IndiaMART enables IndiaMART’s customers to:
  • Automatically pull lead information into the CRM
  • Notify sales agents to follow up
  • Send out automated emails to touch base with the prospective buyers and introduce their products and services 

And how easy is it to integrate Vtiger CRM with IndiaMART?
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Well, it is fairly easy. Install the extension from our Extension Store, configure the Mobile number and CRM Key in the settings, and you are done.
All the Leads are automatically synced to Vtiger.

Benefits of Vtiger CRM & IndiaMART integration
Integrating helps you in:
  • Generating leads automatically from inquiries
  • Assigning leads to sales agents for follow-ups
  • Sending emails about products and services automatically to leads
You will be: 
  • Reducing the manual effort in moving lead data into the CRM
  • Reducing the effort involved in tracking and monitoring leads
  • Improving communication with customers
If you are a seller on IndiaMART, this integration will keep you ahead of the competition, improve the footfall, and increase the rates of conversion.
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Did you know that we built this integration using the Vtiger Application Platform (VTAP)? VTAP is Vtiger’s own low code platform available within the CRM. You can now build customized apps based on your business needs.
Are you interested in building more such extensions that benefit your organization using VTAP? Send in your queries to [email protected] Sign up for the developer edition here.


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