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Post Sale Activities for Customer Retention

Congrats! If you’ve closed a deal. For a sales rep, it is a crucial step toward achieving professional success. The more you know about closing strategies, the better you can survive in this profession. 

But, is closing a deal enough? Do you know what should be done once your lead turns into a paid customer? You should take the necessary steps to retain customers, boost customer satisfaction and attain customer loyalty.

Important things to consider after closing a deal

Converting a lead is not the be-all and end-all of the sales process. The real challenge comes post-closure. Keeping your promises, delivering customer demands on time, addressing their concerns, and taking immediate action are some challenging tasks you may face once you fix the deal. 

Let’s understand them in detail.

Stay true to your word 

It may be enticing to offer perks to close a deal. But, once they become your customers, you must deliver what you promised them. Keep your promises, or else it will affect your brand reputation and also lead to customer churn.

Find referrals

You can find your best customers from customer referrals. Referrals come from your existing customers whom they trust. Thus, it can increase the possibility of conversion. 

Also, customer referrals are cost-effective and do not require advanced marketing techniques. Therefore, don’t hesitate to ask your customers if they know someone willing to gain your products and services.

Try to upsell

Suggest an additional product that may complement your customer’s purchase after making a sale. You should not do it immediately but take some time to understand their needs, develop relationships and identify opportunities for upselling. 

Focus on the value it can bring your customers and discuss how it will enhance their overall experience. 

Gather feedback

Collect feedback from your customers by asking them to take a survey. Prepare a list of questions that can help you improve your brand and services. With the right feedback, you can learn about your strengths and weaknesses, which will help you better decide. 

Conduct a survey and prepare customized questionnaires using the Vtiger Survey module. Send them via email, gain deeper insights about your customers, and make required changes for your business accordingly.

By now, you might have realized that you can not pat yourself on the back once the sale is closed. Post-sale activities are essential to building a unique brand identity and elevating customer experience.

Also Read:

  1. Vtiger lead generation tools
  2. Difference between lead, prospect, and opportunity
  3. Techniques to close a deal