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The way I work

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Make something happen

If I had to pick one piece of marketing advice to give you, that would be it.

Now.

Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you’ve been holding back from… and do it today. Without waiting for the committee or your boss or the market. Just go.

Well, the above is not by me but by Seth Godin.

This is one of the reasons that I do not like to have a committee or a group or a review. There are so many things to be done and there is so little time. If everything is time-tested then there is no time left to execute. Most of the things in the world are not logically decidable till you do it and see. There is no sure shot recipe for success and that is what we have to try and find, every day, every time. This leads to chaos but I would prefer to have it as controlled-chaos so that we can thrive on it.

Isn’t that symbolic of the times that we live in?

Darfur :- waiting for death

Iraq:- waiting to live

US:- waiting to exhale

Britain:- waiting for peace