How to Delight Your Customers and Retain Their Loyalty

How to Delight Your Customers and Retain Their Loyalty

For most businesses today, attracting new customers to their products or services is a daily routine. At the same time, it should also be a business priority to keep the customers happy and delighted with your offerings. Otherwise, the effort you put into building your brand in the market will eventually dampen and make way for your competitors to poach your existing customers. In fact, a loyal customer base is integral to building your brand because it is 6-7 times more expensive to acquire new customers than it is to retain your existing customers.

Delivering an Excellent Customer Experience

Giving your customers an excellent experience of your products or services can be the key factor in winning over your prospects. A bad experience of your products or services can permanently damage the reputation of your brand. Customers who have had a bad experience of your brand are more likely to spread the word than those who have had a more satisfying experience. That’s why at the end of the day, the cost of delivering a premium experience to your customers to make them feel welcome pays off.

One in three customers say they will walk away from a brand they love after having a single bad experience.

Make Every Interaction Count

Now, more than ever, the purchasing power rests in the hands of customers than sellers. Curious customers will try to directly reach out to you through emails and expect a reply within a few hours. If your customers are reaching out to you through a call or a customer service number, they will expect to talk to real people about their concerns without being put on hold for more than a few seconds. Make it a point not to stall your customers and get right into it by addressing their needs first. Listen to your customers’ queries and understand the root of their needs before proposing a solution or pitching your products. Take every opportunity you get to delight your customers at every step of their journey instead of making them feel like you are just after their money.

Build a Thriving Community for Your Customers

Once you’ve nailed the aspect of delivering an amazing experience to your customers, go a step further and provide a platform for happy customers to share their feedback. Remember, satisfied customers who love your products and services will be more than willing to endorse your products in public. More than salespeople who are eager to push their products and services, customers are more than likely to believe the word of other customers. Don’t hesitate to appreciate customers for their kind words about your brand and reinforce that behaviour with rewards or a simple compliment. Over time, you’ll nurture an organic group of ambassadors who will openly talk about their favourite products and services from the brand they have grown to love.

Surprise Your Customers

Everyone loves surprises and coming from beloved brands, customers will be elated to discover small details that companies remember about them. You could send a gift voucher to your customers on their birthdays to make their day feel more special. You could even identify frequent buyers from your database and run a campaign that offers exclusive discounts on select products and services. It’s a great way to incentivize the buyer behaviour of your customers and make them feel privileged for their loyalty.

Without customers, businesses would not exist. As a business, you must consciously make a decision to go after quality customers rather than the quantity. More often than not, you might make most of your profits from a small group of core customers who truly believe in your brand.

Keep track of all your customer interactions on a single, unified and powerful CRM with Vtiger.Start your free trial now.

CRM Trends-06

Key CRM Trends to Improve Business Performance

Customer Relationship Management (CRM) software has evolved drastically - from a file that holds customer information like the Rolodex to a tool that stores customer ...
Contact Management 5 (1)

Track Your Customer Journey and Win More Deals with Vtiger Contact Management

Customers are essential for a business to grow. And the more customers you have, storing and sharing data becomes complicated. Many organizations use multiple tools ...
Contact Management Generic Blog Banner-07

Manage Your Contact Data to Close Sales Deals Faster

Today, businesses are not just aiming for profits but also focusing on creating lasting relationships with customers. Closing a deal is just one aspect of ...
Sales Enablement Blog- Vtiger Specific-01

Boost Conversion Rates with Vtiger Sales Enablement Tools

Due to covid-induced lockdown, many businesses have switched to remote work culture. But has the new work environment changed business dynamics? Yes, employees working from ...
Sales Enablement Blog Banner-02

6 Key Elements to Build Your Sales Enablement Strategy

Every move you make in your business is predominantly based on the revenue you want to earn. And revenues are dependent on achieving forecasted sales ...
One View Blog-02

6 Benefits of Using Vtiger One View

According to Gartner, 14% of organizations have gotten accustomed to a 360-degree feature in a CRM1. There are many reasons why more enterprises are getting ...
Razorpay Integration image 4

Secure your payments with Vtiger – Razorpay Integration

Adopting a digital payment strategy is one of the most valuable solutions for businesses and consumers to improve business performance. From automated invoicing and payment collections ...
Hero Image

5 Reasons to Automate your Business Process with Vtiger Process Designer

“If I had one hour to save the world, I would spend fifty-five minutes defining the problem and only five minutes finding the solution." - Albert ...
Vtiger URL Shortener

Vtiger URL shortener for secure, reliable short links to optimize your campaigns

Every web page will have a URL with various parameters added; however, this can get lengthy. Besides filtering, organizing, and presenting the content to users, ...
Banner Image-02

Save effort & time by using Vtiger – Zoho Sign integration

Every organization's day-to-day operations include a significant amount of paperwork. Several clauses, contracts, and paperwork must be signed. Electronic signatures are the most sophisticated method ...
loading
Copyright 2022 Vtiger | Privacy | Policy & Legal Center