Top 5 Sales Trends to Follow in 2020

Top 5 Sales Trends to Follow in 2020

Buyers now have the power to go online and research products and services on-demand that can be made available to them in a matter of a few clicks. That is why businesses, be it big or small, have a unique opportunity to sell more in less time. But with budget and time constraints added onto your sales team, it becomes practically impossible to assess every tool in the toolbox to find the right solution to help your business grow. Take a look at these sales trends that entrepreneurs are following in 2020 to accelerate your sales cycle.

Personalized Emails

By now, most major businesses out there have relevant data on their customers. These data points can include simple facts such as the customer’s name, number and birthday while also having information about their buying behaviour. For instance, if your customers frequently order a product from your inventory, you can send them a personalized email with an exclusive offer on that product. This will not only show that you cherish the relationship your brand has built with the customer but also reward customers for their loyalty.

Email marketing, database marketing

Mobile Apps

As of now, there are more than a billion people on this planet with a smartphone. In fact, it won’t be surprising if you’re reading this on your android or iPhone. Consider building a mobile app for your business to reach your consumers directly and on the go. A mobile app gives you full access to promote the products and services that match your buyer’s profile without a middle man getting in the way. You can enable push notifications to send personalized messages and offers right into the hands of your customers, quite literally.

Mobile applications, android, iphone, playstore, appstore

Social Selling

According to Forbes, 92% of B2B business is influenced by social media channels. It’s no coincidence that sales professionals are actively engaging with customers on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and YouTube. The reason behind this approach to sales is that high-value prospects are much easier to talk to on these fun social channels. By placing yourself in the prospect’s radar, you can reach out to them with relevant and relatable content that helps your customers purchase your products faster.

Social Selling

Micro-influencer Marketing

Micro-influencers are the farthest picks from your celebrities and social media moguls who have millions of followers. Micro-influencers are passionate people who really want to explore the product and give their honest opinion about it. Their content is seen by hundreds, if not thousands, of people who take their advice as a peer consult rather than blindly following them like star-struck millennials. They are easy and fun to collaborate with and do a neat job of promoting products and services without burning a hole in your pocket. With micro-influencer marketing, you can offer your products at an exclusive price and for a niche audience. Instagram is your best bet to find the most happening micro-influencers and push your product to a new market, week-on-week.

Social Media, Facebook, Twitter, LinkedIn, YouTube, Instagram

Customer Relationship Management

A Customer Relationship Management or CRM is a software solution that centralizes all your customer information on a single, unified and powerful platform. It can come in handy when you have more than one salesperson handling a customer or an account by helping you coordinate with your teammates without leaving your desk. Most CRMs come bundled with robust features such as contact management, sales pipeline, quote builder, workflow automation and invoicing to name a few. Fortunately, a lot of CRM vendors offer a free trial for about two weeks to help you and your sales team evaluate it further to see if it’s the right fit for your organization.

Sales Managers, CRM

Be proactive and empower your salesforce with these trends in the coming year. You can implement these trends as part of your sales strategy in 2020 and keep us updated about the results in the comments below.

Connect your sales, marketing and support teams with a single, unified and powerful CRM. Start your free trial now.

Leave a Reply

Be the First to Comment!

Notify of

wpDiscuz

Vtiger’s Austin Customer Success Center is ready to assist!

We are super excited to announce the start of our customer service operations from our newest office in Austin, USA - The Vtiger Customer Success ...
oneview-thumbnail

Debunking Salesforce 360

You may have heard about some hilariously creative guerilla marketing by Freshworks during the recent Dreamforce event with skydivers jumping off a blimp with some ...
How to Create Buyer Persona for Smarter Selling

How to Create Buyer Personas for Smarter Selling

For enterprises all over the world, finding the right customers to do business with has become more convenient than ever before. Since it is no ...
How to Delight Your Customers and Retain Their Loyalty

How to Delight Your Customers and Retain Their Loyalty

For most businesses today, attracting new customers to their products or services is a daily routine. At the same time, it should also be a ...
2019 Gartner Peer Insights Customer's Choice Award

Vtiger recognized as a 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation for the THIRD consecutive time

We are excited to announce that Vtiger has been named a Gartner’s 2019 Peer Insights Customers’ Choice for Sales Force Automation. The latest result is ...
grow_email_list

A quick guide to email marketing

Introduction As email continues to be the most preferred communication channel for customers, it's very important for businesses to rethink their email marketing strategy. Every day, ...
breaking_silos

What is All-in-One CRM: A new CRM trend to build a great customer experience

With the growing number of touchpoints between a business and its customers, the need to integrate all touchpoints to provide a better experience is more ...
Facebook, LinkedIN, Twitter, Pinterest, Social Media Hacks

Social Media Hacks to Grow Your Business

In this day and age, running a successful business on-ground isn’t enough. Whether you’re selling books, brandy or a business application, you need an active ...
Vtiger_AMP_Emails

Save time and avoid clutter with AMP enabled emails in Vtiger

At Vtiger, we are always excited to look out for and adopt new technologies to help our CRM users work better. For instance, when Google ...
Surviving Recessions with CRM

Survive Recessions with CRM

The world is going through a phase of economic turbulence and many reports suggest that a recession is on the horizon. You might be thinking ...
loading
Copyright 2018 Vtiger