Creating long-term customer relationships is the key to growing your business. As customers remain the lifeblood of any organization, aiming to provide better customer service and exceptional customer experience is crucial for business development.
Technological expansion and Artificial Intelligence (AI) have opened up avenues for organizations to streamline their operations and offer wholesome experiences simultaneously.
Further, positive experiences can increase business revenue because according to the PWC report,
13% of customers are willing to spend money on luxury and expensive products if they receive satisfying experiences. Happy customers can expand your business tremendously.
So, what is the most important step you should take to provide best-in-class customer experience/service ?-adopting a Customer Relationship Management (CRM) software.
CRM system is the sought-after solution by most organizations to develop their business. A CRM for business growth offers a wide range of opportunities for not just developing good rapport with customers but also simplifying your day-to-day activities.
In this blog post, we’ll explore how a CRM can help you buld a business development strategy, strengthen your sales goals, and elevate your CX to witness success at a great speed.
6 smart ways a CRM can assist you in business growth
In the absence of a CRM, you will have to keep a manual record of customer data in spreadsheets which would lead to inconsistencies and errors. Also, you won’t be able to track customer interactions and conversations which may restrict you from getting a holistic customer view.
This may limit your ability to tailor the products according to customer preferences and gain access to sales performance, sales count in a month/ year. As a result, you will have difficulty gathering valuable business insights and making data-driven decisions efficiently.
And, the list goes on.
On the contrary, if you implement a CRM tool, you can leverage greater benefits and navigate business success in a short span. The reasons to choose CRM software are numerous, but if you are looking for business growth, here are 6 growth strategies you need to consider.
Let’s dig into the next section to learn more:
1. Create a repository of data
Challenge: Data will be scattered across the teams in different formats and will not be accessible to team members at the time of need. Half the time will go in searching for the information and this may lead to reduced collaboration.
Implementing CRM: A robust CRM gets all your important business-related information in a centralized location. This way you can get a complete view of your customer history and all the departments like sales, marketing, and support can retrieve the information quickly and easily.
Explore our Vtiger One View CRM to create a data repository for yourself
2. Elevate customer relationships with personalization
Challenge: Businesses may not have accurate and updated information about customers and without enough knowledge, you won’t be able to pitch products according to their demands. It may also hold you from cross-selling and upselling opportunities.
Implementing CRM: As CRM offers historical customer data, businesses can segment their customers based on their age, gender, demographics, etc., and run targeted campaigns with customized messages. You can also have access to customer’s browsing history and send personalized recommendations about your products and services.
3. Run effective marketing campaigns and attract quality leads
Challenge: Lack of centralization of data makes it difficult to understand specific customer segments and personalize campaigns. Businesses may also struggle to monitor and analyze customer engagement and refine campaigns accordingly. Also, manual lead generation is time-consuming leading to missed deal opportunities, and is prone to man-made errors.
Implementing CRM: With a CRM, you can create different marketing lists based on various factors and target campaigns to specified groups. Capture leads easily using lead magnets and know about the sources. Not just that, you can automate the process of lead management with higher visibility to the sales funnel; efficient tracking, scoring, and nurturing may help you prioritize your leads and reach out to them without delay.
Learn More about leads by exploring Vtiger Contacts
4. Deliver great customer service for customer retention
Challenge: You may not have access to real-time customer interactions and support requests. This can lead to late responses and poor communication. Customers may have to wait for long hours for responses because tracking requests and queries manually is quite challenging, causing frustration.
Implementing CRM: Reduce the response time effectively to customer queries/ inquiries using a CRM. Even the case distribution to agents can be automated by setting up different rules ensuring there is an equal division. All service interactions can be documented and managers can check if agents have the latest and updated information in hand. All this can allow you to offer greater service and attain overall customer satisfaction.
Manage your cases easily with Vtiger Case Management
5. Scale up your business at a large scale
Challenge: With the growing customer base, managing information may stand as a real obstacle. Scaling up often requires automation to deal with extensive data otherwise it will hinder the productivity of the team members.
Implementing CRM: CRM comes with a workflow automation feature allowing businesses to set up workflows for repetitive tasks such as sending emails, setting up a meeting with a client/ team member, etc. In this way, you can save valuable time and focus your efforts on building good customer relationships.
Check out Vtiger Workflow Automation and see how it can save your time in your daily tasks
6. Drill down data and gather valuable reports
Challenge: When the data is fragmented across multiple platforms, it is difficult to get a comprehensive analysis of your business which may impact the decision-making process. Businesses may struggle to understand the current market trends, customer behavioral patterns, purchase patterns, etc., to offer excellent services.
Implementing CRM: Tracking important metrics and generating reports is what you can yield out of a CRM. With the intervention of technology, you can produce accurate reports of different business aspects like the products sold, team performance, revenue generated, and forecast the future performance of your business.
Generate robust reports with Vtiger Reports and track your business performance
In a nutshell, CRM has become an indispensable part of the business environment that can drive growth and profitability. With its unique features, it is truly an asset for business development.
Can Vtiger CRM optimize your business growth?
Absolutely Yes. Vtiger CRM is a cloud-based application for sales, marketing, and customer support activities. It caters to businesses of all sizes and comes with unique features and capabilities to execute specific tasks.
There are different modules like Pipeline Management, Sales Engagement, Campaigns, Cases, Project Management, etc., to carry out core activities. All this can help you flourish your business extensively.
Still don’t believe it? Here’s the deal:
Get started with Vtiger CRM by taking a FREE test drive for 15 days. Gain first-hand experience by yourself NOW!