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Why custom domains are important for your email campaigns

Imagine if every time you wanted to share your online portfolio or business website with potential clients or customers. You would have to give them a long, random URL filled with characters instead of a simple, memorable address. It would be like trying to navigate a maze blindfolded, wouldn’t it? 

Fortunately, you don’t have to subject yourself to that chaos, thanks to custom domain names.

Empower your brand with Custom Domain. Enhance your online presence and gain credibility with a memorable web address!

What is a generic domain?

A generic domain is a type of domain name that is not associated with a specific country or geographic location. Instead, it represents a generic category or type of website.

What is a custom domain?

A custom domain is a unique and personalized web address you own and use for your website. It includes your personal or business brand name, which differs from a generic domain containing only words or phrases. It gives your online presence a professional touch and makes it easier to remember your website’s URL.

Benefits – Generic Vs. Custom Domains

Did you know that positive custom domain reviews can influence up to 94% of consumers to visit a business? In fact, 87% of consumers regularly read online reviews, according to a study by BrightLocal1. The BrightLocal study also found that 79% of consumers trust online reviews as much as personal recommendations from family and friends.

According to PowerReviews2, customers who increase the number of reviews on custom domain pages see a 108% lift in impressions.

Generic DomainCustom Domain
RecognitionDomains like .com, .net, and .org are globally recognized and trusted by users and search engines alike.Custom domains reinforce your brand identity and can make your URL a memorable part of your marketing and branding strategy.
SEO BenefitsEstablished gTLDs are well-regarded by search engines, potentially aiding in SEO efforts because they are more traditional and often seen as trustworthy.Custom domains can be creative, allowing you to use your brand name directly in the URL, which can be a powerful marketing tool.
AvailabilityWith so many sites using generic domains, it can be challenging to create a distinctive presence; your domain might easily be forgotten or confused with others.A custom domain is unique to your business, preventing competitors from encroaching on your brand’s online space.
CredibilityGeneric domains may not stand out as much in a crowded online space.Custom domains can enhance the perception of professionalism and credibility.

Custom Domain for Email Campaigns

Using a custom domain for email campaigns elevates the professionalism and effectiveness of your email marketing efforts.

Instead of relying on a generic email address provided by an email service provider (for example, [email protected] or [email protected]), a custom domain (for example, [email protected]) offers several advantages that can significantly impact your brand’s perception and email deliverability.

For example, imagine you run a cupcake shop called Cupcakes by Sam. An apt custom domain name for your business could be It quickly tells the world that you are Sam and you bake cupcakes.

Why do you need a custom domain for your email campaigns

  • Brand Identity: Emails from a custom domain strengthen your brand identity with every message. This consistency helps recipients quickly recognize your emails, fostering trust and a stronger connection with your brand.
  • Trust: Recipients are more likely to trust an email from a custom domain, reducing the risk of your emails being marked as spam or ignored.
  • Spam Filters: Emails sent from custom domains are generally viewed more favorably by spam filters than those sent from free email services.
  • Increased visibility: Every email sent is an opportunity to promote your brand. A custom domain helps keep your brand front and center, increasing visibility and making it easier for recipients to remember and recognize your business.
  • Stability: A custom domain gives you more control over creating and managing email addresses. When users see that you use a custom domain for your email communications, it signals that you are running a stable and serious business.

Cost of Custom Domain

The cost of a custom domain can vary widely based on several factors, including the domain name’s popularity, the top-level domain (TLD) extension (such as .com, .org, .net, etc.), and the registrar you choose to purchase from.

The initial cost of purchasing a domain name typically ranges from $10 to $15 per year for standard domain extensions like .com, .net, or .org.

Getting a Custom Domain

You now understand the benefits of a custom domain and are itching to get one. Good news — you can achieve this in just a few steps!

Step 1: Visit a domain name registrar to check availability – To check if your dream domain is available, go to a registrar.

Step 2: Choose a company to host your domain – Now select a leading registrar or web hosting service to manage the hosts, files, and content that make up your website. 

Step 3: Register (buy) your domain name – You must register your custom domain and then wait for it to be processed.

Step 4: Alternatively, transfer it – If your domain already has a registrar, you can always transfer it to another. 

Step 5: Use a Website builder and create a website -The last step is to create a website. Luckily, many user-friendly website builders are available, making creating a professional or business website simple without being a professional coder.

Custom domains and Vtiger’s Email Campaigns feature

Vtiger’s Email Campaigns offer advanced features such as customizable templates, automated workflows, detailed analytics, and reporting to create and manage effective email campaigns.

Using a custom domain with Vtiger’s Email Campaigns feature can increase the effectiveness of your email campaigns.

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