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Proven Techniques to Increase your brand Awareness

Welcome to our new blog series, A Quick Guide to Brand Awareness!

In this blog series, we will share tips and tricks for building a solid brand identity, increasing visibility, and connecting with your audience.

If you have created a well-thought-out brand awareness strategy, let us figure out how to expand your already established brand, and constantly boost your brand awareness. 

One of the most important things you need to be mindful of is keeping your audience from remembering your brand. For that, you have to be regular; be it sharing content on social media or interacting with your audience through events. You should drive discoverability to raise awareness.

In this digital era, top organizations increase brand awareness through promotions, influencer marketing programs, social media, etc. 

Let’s list the options available to increase brand awareness besides your initial set strategy.

Different ways to boost brand awareness

There are myriad ways to increase brand awareness. You can do it by:

  1. Conducting influencer marketing
  2. Providing freemium options
  3. Delivering guest posts
  4. Collaborating with partners

Conducting influencer marketing

Working with influencers is a great option to circulate your products to different groups of people. It is a better way to reach thousands of people organically. If you have a big budget, you can collaborate with celebrity-level influencers to reach a wider audience.

You can also gift products to your influencers to generate interest. If they are pleased with your products, they will share them on their social channels, which can do wonders for your brand.

Providing a freemium option

With freemium, you can let your customers get a taste of your products before purchasing them. When they get first-hand experience, they will be confident to invest their money in your brand without a second thought. 

To give an example, Vtiger CRM has a pilot edition that is free of cost and provides a basic set of CRM tools to small businesses. It gives users a hands-on experience before migrating to a different edition with advanced features.

Delivering guest posts

By creating valuable content, and delivering it on high-traffic websites can help you establish yourself as a thought leader in your industry. 

And, by providing useful and informative content, you can gain new followers, build trust, and position your brand in the market. To get the most out of it, research and identify websites where you can publish content aligning with the reader’s interests. 

Collaborating with partners

You can partner with organizations or individuals whose products or services complement your brand. You can actively participate in collaborative marketing by doing joint promotions or sharing each other’s content on social media. 

This way, both brands can reach new audiences in a feasible way that may not have been easier otherwise. Also, collaborating with the top reputed brands can build credibility.

Found it informative? Read other blogs from the series as well

  1. Brand Awareness: Definition and Why it is Important
  2. Brand Awareness vs. Brand Recognition
  3. Building a Successful Brand Awareness Strategy