Vtiger_SMS

SMS marketing with Vtiger CRM: Reach more customers, grow your email list, and build a loyal customer base

Short message service (SMS) is a tool that can help marketers connect with prospects and customers in a direct and personal way. While it’s easy for prospects and customers to create filters in their inbox to avoid marketing emails, ignoring SMS is difficult. A report, Conversational Advertising, notes that 90% of SMS texts get read in three minutes of their delivery. And according to another finding by GomoNews, a Mobile and Telecom News site, using SMS, brands successfully reach 95 percent of smartphone and non-smartphone users. These statistics reiterate the fact that SMS is a powerful tool in a marketer’s arsenal.

Vtiger_SMS2

To make SMS marketing more compelling and engaging, marketers like you build their SMS marketing strategy around CRM data. Vtiger CRM integrates with various SMS gateways such as Clickatell, IndiaSMS, Twilio, and more . Since all customer related information is already present in Vtiger, you can use this customer information to provide exclusive offers and personalize SMS texts. And with autoresponder SMS campaigns, your customers can even send SMS replies to further specify and navigate through the content that they’re most interested in learning about.

With Vtiger and SMS gateway integration you can:

Send the right message at the right time:

Promotional SMS messages should always be sent to consenting recipients only during the business hours. For blasting a bulk SMS campaign, Vtiger lets you segment target audience based on time zone to ensure that the recipients receive the message only between 9 AM and 9 PM. Further, with Vtiger workflows, you can schedule SMS messages to be delivered on a specific day and time. This way, you can experiment with different message delivery timings to decide what time drives maximum engagement. Vtiger workflows also allow you to automatically trigger SMS messages for certain actions. For instance, as soon as a lead record is created in Vtiger, a welcome SMS message can be triggered.

Grow email list:

SMS messages have a higher open rate of 98% compared to emails which have an open rate of 22%. So, you can use this opportunity to grow the opt-in email list. For instance, in the welcome email, you could ask your customer to opt-in to email list to get exclusive discount. In the SMS message, you could share a link that that redirects to email opt-in page or ask recipients to simply reply with email address.

Vtiger_SMS3

Build loyal customer base:

Keeping a constant touch with customers is key for building a long term relationship. And with exclusive personal messages, SMS marketing helps in boosting this relationship with customers. For instance, marketers can create a special SMS campaign to offer discount codes to most active customers. With personal welcome messages on signing up for service, thank you messages after purchase, wishes for special occasions, exclusive promotional offers, and contest invites, marketers can always keep customers engaged with the brand. This personal, quick and easy communication with customers eventually builds customer trust and loyalty for the brand.

Want to setup SMS gateway in Vtiger? Read the documentation. For any further assistance, write to us at support@vtiger.com.
wpDiscuz
InsuranceCRM_FI

3 reasons why insurance agencies need CRM

To thrive in a competitive market and cater to better informed customers, today’s insurance agencies have to be more customer centric than ever before. To ...
manager's toolkit

3 CRM tools every sales manager needs for generating predictable growth

If you’re a sales manager, we understand that you have the toughest job in sales. You hold great responsibilities, work long hours, go on several ...
Sales automation

A comprehensive guide for automating sales related tasks in Vtiger CRM

When selling, have you ever: Spent your valuable time on entering contact and opportunity details into CRM? Wasted time calling unqualified leads because they appeared ...
Multiple_pipeline_VT

Configure multiple sales pipelines in Vtiger

A sales pipeline is the set of actions that a salesperson must take in order to turn a lead into a customer. For example, a ...
Approval process

Accelerate Quote approvals with Approval Processes in Vtiger

In everyday business, you deal with many business processes and documents that require approval from managers, executives, and other decision-makers. For instance, sales associates often ...
data security 2

Your privacy, and data, are safe with Vtiger CRM Open Source

Occasionally, from the actively privacy conscious (thank you for standing up for all of our privacy rights!), we get an email asking whether we can ...
Screenshot-at-ShreeKrupa-17-09-01-18-57-25

Replace these 3 commonly used apps with Vtiger to get more done efficiently

To run a business smoothly, you use a plethora of software, apps, and tools. Perhaps, you use an accounting software to manage to invoice customers, ...
Vtiger_check-in

Introducing Vtiger 360 for Field Sales: Optimise sales visits with quicker navigation and real time check-in

Field sales agents who spend most of the time visiting prospects and customers, always look for ways to improve travel efficiency to spend more time ...
Omni channel customer support

3 challenges Vtiger solves for customer service managers

If you work as a customer service manager, then we understand that every day you work under a lot of pressure and face many challenges ...
Keep Calm

3 sales challenges Vtiger CRM solves for sales managers

Working as a sales manager is no easy job. As a sales manager, you're accountable for leading a diverse team of sales associates to success ...
loading