INDUSTRY
Hardware
LOCATION
Chile
BENEFITS
- Increased productivity and smooth workflow.
- Vtiger CRM is used to its full potential.
- Easy to access, store, and track customer data.
- Creation and sending of emails made easy.
- 100% improved efficiency in lead qualification process.
- Faster outputs and quality customer experience.
About the Company
Vorwerk is a company based in Chile that specializes in thermofusion, waterproofing, and cash management. With various high-profile clients and a legacy of 200 years, Vorwerk is committed to the distribution of high-quality products and services to the Chilean industry. To specify, they are active providers of equipments for:
- All types of thermoplastic materials, panels, sheets, and plastic geomembranes.
- Banknote and coin processing, ticket printers for the commercial banking sectors, value carriers, gaming casinos, and commercial establishments.
In a recent conversation with Luis Rojas, CRM administrator and head of business equipment at Vorwerk, we were able to collect valuable insights on the impact of Vtiger CRM implementation.
The Challenge
According to Luis, Vorwerk was using the free version of the software prior to his joining. Alongside, the company was working with a Brazilian firm for system configuration. But when Luis took charge, they switched to Vtiger CRM for the same. He pointed out that before, all data related to customers, quotes, daily tasks, etc., were maintained in the form of traditional paperwork. They used to write down their daily tasks in notebooks, which affected the workflow and productivity.
Vorwerk also used a separate email platform with MailChimp to create and send emails. However, this resulted in slow outputs and poor customer experience.
The Solution: Vtiger CRM
With the implementation of Vtiger CRM, paperwork practices were successfully replaced, resulting in faster task completion and reduced errors. The sales processes of Vorwerk became automated, and employees gained a better understanding of how Vtiger CRM should be used to achieve their target goals.
Issues related to the sending of emails were also resolved with Vtiger CRM in place, and thus MailChimp was replaced. Emails began to be sent directly from the application via automated processes, which saved a ton of time and effort.
The service team at Vorwerk wanted to access the work orders reflected as a deal. Hence, they automated the processes between work order modules and deals modules of Vtiger CRM.
Luis pointed out that the re-implementation and perfection of the use of Vtiger CRM have benefitted the sales team of Vorwerk immensely and that now, it would be difficult to function without such an application. Previously, the salespersons at Vorwerk had to manage customer data, list of daily tasks, and quotes on notebooks. Not only was this time-consuming, but also difficult to track, access, and maintain data on a daily basis. The productivity of the sales reps was severely affected, which simultaneously impacted business growth and customer satisfaction. With Vtiger CRM, Luis explains that automation of manual tasks helped generate data faster and accurately and provide timely responses to customers. The sales reps at Vorwerk also use CRM to identify nearby clients and arrange meetings accordingly.
Conclusion
Vorwerk plans to integrate CRM and ERP with the expectation of a smooth process. On the whole, the company continues to experience growth with the CRM system. Luis mentions that Vtiger CRM has been a fundamental pillar in the growth of Vorwerk in the past 5 years, which has also been recognized by the firm’s directors. This is mainly due to its impact on the company’s sales processes.
So far, they have achieved 100% increased efficiency in the lead qualification process. Furthermore, Vtiger CRM has played a key role in system configuration, which enhanced the performance of Vorwerk, says Luis.
About the Company
Vorwerk is a company based in Chile that specializes in thermofusion, waterproofing, and cash management. With various high-profile clients and a legacy of 200 years, Vorwerk is committed to the distribution of high-quality products and services to the Chilean industry. To specify, they are active providers of equipments for:
- All types of thermoplastic materials, panels, sheets, and plastic geomembranes.
- Banknote and coin processing, ticket printers for the commercial banking sectors, value carriers, gaming casinos, and commercial establishments.
In a recent conversation with Luis Rojas, CRM administrator and head of business equipment at Vorwerk, we were able to collect valuable insights on the impact of Vtiger CRM implementation.
The Challenge
According to Luis, Vorwerk was using the free version of the software prior to his joining. Alongside, the company was working with a Brazilian firm for system configuration. But when Luis took charge, they switched to Vtiger CRM for the same. He pointed out that before, all data related to customers, quotes, daily tasks, etc., were maintained in the form of traditional paperwork. They used to write down their daily tasks in notebooks, which affected the workflow and productivity.
Vorwerk also used a separate email platform with MailChimp to create and send emails. However, this resulted in slow outputs and poor customer experience.
The Solution: Vtiger CRM
With the implementation of Vtiger CRM, paperwork practices were successfully replaced, resulting in faster task completion and reduced errors. The sales processes of Vorwerk became automated, and employees gained a better understanding of how Vtiger CRM should be used to achieve their target goals.
Issues related to the sending of emails were also resolved with Vtiger CRM in place, and thus MailChimp was replaced. Emails began to be sent directly from the application via automated processes, which saved a ton of time and effort.
The service team at Vorwerk wanted to access the work orders reflected as a deal. Hence, they automated the processes between work order modules and deals modules of Vtiger CRM.
Luis pointed out that the re-implementation and perfection of the use of Vtiger CRM have benefitted the sales team of Vorwerk immensely and that now, it would be difficult to function without such an application. Previously, the salespersons at Vorwerk had to manage customer data, list of daily tasks, and quotes on notebooks. Not only was this time-consuming, but also difficult to track, access, and maintain data on a daily basis. The productivity of the sales reps was severely affected, which simultaneously impacted business growth and customer satisfaction. With Vtiger CRM, Luis explains that automation of manual tasks helped generate data faster and accurately and provide timely responses to customers. The sales reps at Vorwerk also use CRM to identify nearby clients and arrange meetings accordingly.
Conclusion
Vorwerk plans to integrate CRM and ERP with the expectation of a smooth process. On the whole, the company continues to experience growth with the CRM system. Luis mentions that Vtiger CRM has been a fundamental pillar in the growth of Vorwerk in the past 5 years, which has also been recognized by the firm’s directors. This is mainly due to its impact on the company’s sales processes.
So far, they have achieved 100% increased efficiency in the lead qualification process. Furthermore, Vtiger CRM has played a key role in system configuration, which enhanced the performance of Vorwerk, says Luis.