Arvedi Metalfer Brazil + Vtiger CRM

"The system is very positive as it allows for many personalized customizations, unlike some CRM systems that are 'rigid' and require the company to adapt to the platform." – Gesséli Siegrist, Market Intelligence Specialist at Arvedi Metalfer Brazil.

TL;DR Summary

• Company Overview: Arvedi Metalfer do Brasil is a prominent company in the Brazilian steel and metals industry. It is dedicated to providing its customers with high-quality products and innovative solutions.
• Challenge: Prior to implementing Vtiger CRM, Arvedi Metalfer struggled with disorganized sales processes and fragmented information, which hindered effective lead tracking, quotation management, and overall commercial productivity.
• All-in-One Solution: The company adopted Vtiger CRM due to its cost-effectiveness and customizable modules, particularly leveraging the Quotation and Support Tickets features. This solution centralized commercial data, streamlined workflows, and was tailored to the company’s unique needs.
• User Satisfaction: The sales and commercial teams quickly adapted to Vtiger’s user-friendly interface and modular design, which significantly enhanced their ability to manage data and processes efficiently.
• Continued Learning and Optimization: Arvedi Metalfer continues to optimize its use of Vtiger by developing and updating performance indicators, improving data organization, and identifying new sales opportunities, ensuring ongoing improvements in commercial operations.

About the company

Arvedi Metalfer do Brasil is a leading player in the Brazilian steel and metals sector. The company is committed to delivering quality products and innovative solutions to its customers. This case study is based on insights from Gesséli Siegrist.

The Challenge

Before adopting Vtiger, Arvedi Metalfer faced significant difficulties in consolidating information for decision-making. The sales process was disorganized, making it hard to track leads, manage quotations, and maintain productivity across the commercial area.

The Solution

Arvedi Metalfer chose Vtiger CRM for its excellent cost-benefit ratio and the flexibility to customize modules to fit the company’s specific needs. The team primarily utilizes the Quotation and Support Tickets modules, which have become central to their sales operations.

Implementation

The transition to Vtiger was driven by the need for a customizable and user-friendly CRM. The platform was tailored to Arvedi Metalfer’s requirements, with a focus on organizing commercial data and streamlining the quotation process. The team quickly adapted to the new system, leveraging its modular design for greater efficiency.

Outcomes and Benefits

• Organized Data & Statistics: Commercial information is now more organized and standardized, enabling better decision-making.
• Improved Information Retrieval: The team can now easily identify customers who purchased items that had been in stock for a long time.
• Enhanced Productivity: Internal organization and productivity have improved, with all commercial data centralized in one platform.
• Performance Tracking: The company is now able to develop and update performance indicators more effectively.
• Business Impact: While there was no direct impact on customer satisfaction or after-sales support, the improved organization has helped identify new sales opportunities.

By using Vtiger CRM, Arvedi Metalfer was able to organize its sales data and make its sales process much smoother. This helped the company work more efficiently and make better decisions based on clear information. Although customer satisfaction did not change much right away, Arvedi Metalfer now finds it easier to spot new sales opportunities and manage its inventory. The flexibility and ease of use of Vtiger also mean the company can keep improving its processes as it grows, showing how valuable a good CRM system can be in a fast-changing industry.