Parkland + Vtiger CRM

TL;DR Summary

• Company Overview: Parkland Products is a New Zealand-based market leader in lawn, greens, and turf care equipment, with over 35 years of experience. Founded in 1988, the company serves the golfing, residential, council, and commercial sectors, providing world-class brands, expert support, and certified servicing through its teams across Auckland, Christchurch, and Cromwell.
• Challenge: Parkland faced limitations with its previous CRM, including a lack of customization, no support for group mailboxes, inflexible lead integration, and a complex user interface that hindered adoption and efficiency. High costs and platform restrictions further motivated their search for a better solution.
• All-in-One Solution: Vtiger CRM was selected for its open-source flexibility, advanced customization capabilities, support for group mailboxes, easy integration with webhooks, and user-friendly interface. The platform enabled seamless data import, tailored workflows, and mobile access, addressing Parkland’s unique business needs.
• User Satisfaction: Users appreciated Vtiger’s granular UI customization, which improved clarity and usability for non-technical staff. The mobile app’s features and smooth synchronization enhanced field productivity. The implementation was cost-effective and supported by responsive customer service, leading to rapid adoption by sales and marketing teams.
• Continued Learning and Optimization: Parkland continues to explore expanding Vtiger’s use to customer service and leveraging features like route planning. The company remains committed to optimizing CRM workflows and user experience to support ongoing growth and operational efficiency.

About the company

Parkland Products is a market leader in lawn, greens, and turf care equipment, renowned for delivering world-class brands and expert guidance to customers throughout New Zealand. It was founded in 1988 in Rosedale by Chris Todd. Parkland was born from a vision to raise the standard of equipment used on New Zealand’s golf course greens—a vision that began with the introduction of TORO mowers and has grown into a 35-year partnership with this global brand.

The Challenge

Parkland Products initially used HubSpot as their CRM platform. However, they encountered significant challenges:

• Limited Customization: HubSpot did not allow them to display or manage data exactly how they needed.
• Group Mailbox Limitations: HubSpot lacked support for group mailboxes without individual user accounts, hindering team communication.
• Lead Generation Constraints: The company required a solution that could easily integrate and automate lead capture via webhooks, which HubSpot was unable to support effectively.
• User Experience: The inability to tailor the user interface to the needs of different team members made adoption more challenging, especially for non-technical users.

The Solution

After researching various CRM options on forums and through extensive evaluation, Parkland Products chose Vtiger CRM for several compelling reasons:

• Open Source Platform: Vtiger’s open-source roots promised extensive customization capabilities.
• Advanced Features: AI integration, easy-to-use webhooks, low-code app development, and custom object creation matched their technical requirements.
• Customization Flexibility: The ability to tailor the UI down to granular levels, including colors and data views, ensured a user-friendly experience for diverse teams.
• Group Mailbox Support: Vtiger uniquely supported group mailboxes without needing individual user licenses.
• Mobile App: An easy-to-use mobile app with features like customer location mapping and upcoming route planning promised improved field team productivity.

Implementation

The implementation process was smooth and efficient:

• Easy Data Import: Parkland Products quickly imported contacts, organizations, and product data without the limitations faced on HubSpot.
• User-Friendly Setup: The platform’s user friendly design allowed the team to customize workflows and UI to their exact needs without extensive IT support.
• Strong Support: Vtiger’s support team provided timely assistance, making the transition seamless and cost-effective.
• Rapid Adoption: Sales and marketing teams began using the system immediately, with plans to expand usage to customer service.

Outcomes and Benefits

Since adopting Vtiger CRM, Parkland Products has realized significant improvements:

• Increased Lead Generation: They recorded a 20% increase in leads within three months, thanks to customizable lead forms and automated webhook integrations.
• Enhanced Team Collaboration: Group mailbox functionality improved communication without additional user licenses.
• Improved User Experience: Customizable UI allowed non-technical users to easily access relevant information, boosting productivity and adoption.
• Mobile Productivity: The mobile app’s synchronization and mapping features empowered sales teams on the go.
• Cost Efficiency: Vtiger’s pricing and implementation costs were substantially lower compared to previous platforms.

Conclusion

Parkland Products’ switch to Vtiger CRM transformed their sales and marketing operations by providing a highly customizable, user-friendly, and cost-effective solution. The platform’s flexibility addressed their unique challenges, driving lead growth and improving team collaboration. With plans to extend Vtiger’s use to customer service, Parkland Products is set for continued success powered by a CRM that truly fits their business.