Let the CRM bear the brunt of sending automated emails to your customers.
Email marketing coupled with a CRM allows you to capture emails to and from within the CRM, segment customers, trigger personalized campaigns, and gain customer retention seamlessly.
What is CRM email marketing
Email marketing is the process of sending a sequence of emails for advertising your brand, giving product updates, etc., to your customers. But integrating your email marketing campaigns with various CRM tools allows you to set up workflows and send automated emails to a list of contacts. You can have hyper-segmentation and drive personalized content to existing and prospective customers with ease.
Some CRM providers also facilitate third-party email integrations by syncing multiple accounts. It allows you to collate data to, from, and within the CRM, thus streamlining your email marketing activities.
Why CRM email marketing is important
When you are integrating your email marketing activities with a CRM, you will be able to improve customer engagement, build stronger relationships, and generate accurate data with minimal chances of errors.
Identify the right sales opportunities with smart segmentation
Segment your customers by understanding their behavioral patterns from previous campaigns and trigger personalized emails. Improve your conversion rate by reaching out to the right lead at the right time.
Magnify automation and send emails in bulk
Set up email automation and drive drip campaigns to a series of subscribers by configuring workflows with preset conditions. You can send welcome emails, transaction emails, etc., using automation and save your time from sending them manually.
Split your audience with A/B testing and test various campaigns
Send different variations of email campaigns with automation to two different sets of subscribers using A/B testing. Try out new techniques and strategies by testing which set of campaigns garner better results and boost open rates and email clicks.
Design beautiful campaigns with customizable templates
Leave a lasting impression with pre-designed templates to craft emails and give a professional touch. Curate responsive emails with drag and drop editor and do the drafting less and branding more.
Build real-time reports and gain actionable insights
Measure the number of clicks on emails, click-through rates, etc., by generating reports and contributing to the overall ROI estimation. Track all your important metrics and put your data into action to provide helpful solutions for your business.
Benefits
Some of the benefits of email integration in a CRM are listed down below:
You can sync data from multiple accounts on a single platform and perform necessary actions.
You can segment customers based on their engagement level and aim for re-targeting with various offers or discounts.
You can send personalized emails to your customers based on previous behavior like open rates, click-through rates, etc.
You can increase efficiency and improve productivity of your team members using automation. If you are planning to run a festival campaign, you can plan it in advance by setting up a workflow. You can add conditions like the number of leads you want to launch a campaign on, preferred date and time slot, etc. On the scheduled day, the system will trigger action and automatically send a series of emails to your selected list of contacts.
You can improve reporting from the data generated and get accurate metrics on customer engagement on the emails. This will allow managers to make intelligent business decisions and create strategies for better customer acquisition.
Ready to dive in?