INDUSTRY
Healthcare
LOCATION
Chile
BENEFITS
- Customer cases are easily and quickly sorted.
- Effective management of sales order processes, work order processes, invoicing for the sales orders and work orders.
About the company
Cercal Group is a company located in Chile known for its contributions to the pharmaceutical, biotechnological, clinical chemistry, cosmetic, food, and regulated products industries.
They aim to transform Latin America’s vision of quality by facilitating specialized solutions to meet regulatory requirements at the highest standard.
Recently, we had a conversation with Miguel Angel Ortiz Pineda, Strategic Coordinator at Cercal. He provided us with key insights on how Vtiger CRM has helped enhance their customer relationships and simplified work processes.
The Challenge
Previously, when the customer raised any issues or concerns, they were resolved via emails, meet-ups, or calls. These data were not stored or recorded due to a lack of facilities.
Vtiger CRM was implemented in Cercal before Miguel joined the company. Initially, its CEO was on the active search for a platform that could support the effective control and management of client database. An old supplier from their marketing department suggested the use of Vtiger CRM. After Miguel started working at Cercal, the company took the initiative to better understand and utilize the software.
The Solution: Vtiger CRM
With the Vtiger CRM help desk, Cercal witnessed an increase in customer cases as most of them began to be detected, recorded, and followed. Resultantly, they were resolved comparatively faster. According to Miguel, most of these issues were not noticed by the company earlier, let alone addressed on time.
With Vtiger CRM in place, Miguel states that Cercal was able to effectively manage client data, organization data, sales order process, work order process, and invoices.
Through a step-by-step process, they made Vtiger CRM the domain control for all their operations. This helped Cercal manage everything from sales and work order processes to client database management and invoices.
With help from the Vtiger Support team, Cercal used the features of Vtiger CRM to create their own modules. To elaborate, the modules of Vtiger CRM were customized by either Miguel or the CEO of Cercal to control or deploy the services and equipments of Cercal. Miguel explained that this made it easier to identify the equipments and for which customers the services are executed.
Conclusion
Vtiger CRM serves as the mind control tool of Cercal as all their departments use it. These include marketing, commercial management, QA, financial, and productive operation department. According to Miguel, Vtiger CRM has been deployed 100% in their company. Automation-specific modules such as workflows and process modules are also used to cover specific business requirements.
About the company
Cercal Group is a company located in Chile known for its contributions to the pharmaceutical, biotechnological, clinical chemistry, cosmetic, food, and regulated products industries.
They aim to transform Latin America’s vision of quality by facilitating specialized solutions to meet regulatory requirements at the highest standard.
Recently, we had a conversation with Miguel Angel Ortiz Pineda, Strategic Coordinator at Cercal. He provided us with key insights on how Vtiger CRM has helped enhance their customer relationships and simplified work processes.
The Challenge
Previously, when the customer raised any issues or concerns, they were resolved via emails, meet-ups, or calls. These data were not stored or recorded due to a lack of facilities.
Vtiger CRM was implemented in Cercal before Miguel joined the company. Initially, its CEO was on the active search for a platform that could support the effective control and management of client database. An old supplier from their marketing department suggested the use of Vtiger CRM. After Miguel started working at Cercal, the company took the initiative to better understand and utilize the software.
The Solution: Vtiger CRM
With the Vtiger CRM help desk, Cercal witnessed an increase in customer cases as most of them began to be detected, recorded, and followed. Resultantly, they were resolved comparatively faster. According to Miguel, most of these issues were not noticed by the company earlier, let alone addressed on time.
With Vtiger CRM in place, Miguel states that Cercal was able to effectively manage client data, organization data, sales order process, work order process, and invoices.
Through a step-by-step process, they made Vtiger CRM the domain control for all their operations. This helped Cercal manage everything from sales and work order processes to client database management and invoices.
With help from the Vtiger Support team, Cercal used the features of Vtiger CRM to create their own modules. To elaborate, the modules of Vtiger CRM were customized by either Miguel or the CEO of Cercal to control or deploy the services and equipments of Cercal. Miguel explained that this made it easier to identify the equipments and for which customers the services are executed.
Conclusion
Vtiger CRM serves as the mind control tool of Cercal as all their departments use it. These include marketing, commercial management, QA, financial, and productive operation department. According to Miguel, Vtiger CRM has been deployed 100% in their company. Automation-specific modules such as workflows and process modules are also used to cover specific business requirements.