INDUSTRY
Advertising and E-commerce
LOCATION
Melbourne, Australia
BENEFITS
- Better visibility over sales and customer data, which enhanced work efficiency.
- Helped track customer interactions and understand their needs better, which enhanced decision-making.
- Increased work efficiency, which supported effective management of various aspects of sales pipeline.
TL;DR Summary
- Company Overview: Click Frenzy is an Australian online shopping event that gathers premium retailers from various categories onto a single platform for quality shopping experiences.
- Challenge: Poor visibility in reporting and lack of accurate forecasts impacted the sales performance.
- Improved efficiency: Since Vtiger CRM provided overall better visibility, Click Frenzy was able to manage opportunities efficiently, contracts and quotes. The increased visibility of sales data enhanced the sales processes as any potential roadblocks were easily identified and managed.
- Better decision-making: With accurate forecasts and better visibility provided by Vtiger CRM, sales executives could efficiently manage different aspects of the sales pipeline.
- Modules used: Vtiger CRM implementation at Click Frenzy comprised modules such as Leads, Contacts, Organizations, Campaigns, Email Campaigns Events, Tasks, Import, Inbox, Products, Deals, Quotes, Sales Order, and Print template.
About the Company
Click Frenzy is a centralized online shopping event hosted in Australia that brings together a group of premium retailers from various categories, such as Travel, Home & Decor, Fashion, Electronics. etc., as well as top deals and promotions into one single platform for a quality shopping experience. This initiative comprises top-tier promotions and deals into one platform for an enhanced shopping experience.
Being one of our dedicated clients since 2017, the sales manager at Click Frenzy, Nick Anderson, shared with us the changes experienced after they set up Vtiger CRM.
This case study dives into the various challenges faced by Click Frenzy and how with Vtiger CRM, they overcame it.
The Challenge
Click Frenzy had already been using a CRM platform for their business needs. However, it had issues with visibility in terms of reporting. This made it difficult to generate accurate forecasts as well as potential sales outcomes. The company began to look for a new CRM a few weeks after Nick joined. Eventually, Click Frenzy implemented Vtiger CRM.
The Solution: Vtiger CRM Implementation
The robust visibility features of Vtiger CRM made it an ideal solution for Click Frenzy. Compared to Salesforce and SAP CRM that they had previously used, Nick pointed out that Vtiger CRM is more straightforward. To elaborate, the sales team at Click Frenzy was able to identify and address roadblocks in real time, manage pipelines, access accurate forecasts, and facilitate quote preparation efficiently.
Nick highlighted the high visibility of Vtiger CRM in customer data and interactions. This served as a key asset to their operations. Furthermore, Click Frenzy utilized Vtiger CRM at maximum by leveraging its capabilities in the creation of marketing campaigns, execution of marketing initiatives as well as generation of targeted lists.
Conclusion
On the whole, Click Frenzy successfully attained enhanced visibility in tracking opportunities, generating quotes, and managing contracts with the help of Vtiger CRM. The streamlined sales processes enabled improved decision-making as client interactions and customer needs were better managed.
The increased visibility into sales data resulted in an efficient and effective operative framework, which automatically elevated Click Frenzy’s competitiveness in online shopping.
TL;DR Summary
- Company Overview: Click Frenzy is an Australian online shopping event that gathers premium retailers from various categories onto a single platform for quality shopping experiences.
- Challenge: Poor visibility in reporting and lack of accurate forecasts impacted the sales performance.
- Improved efficiency: Since Vtiger CRM provided overall better visibility, Click Frenzy was able to manage opportunities efficiently, contracts and quotes. The increased visibility of sales data enhanced the sales processes as any potential roadblocks were easily identified and managed.
- Better decision-making: With accurate forecasts and better visibility provided by Vtiger CRM, sales executives could efficiently manage different aspects of the sales pipeline.
- Modules used: Vtiger CRM implementation at Click Frenzy comprised modules such as Leads, Contacts, Organizations, Campaigns, Email Campaigns Events, Tasks, Import, Inbox, Products, Deals, Quotes, Sales Order, and Print template.
About the Company
Click Frenzy is a centralized online shopping event hosted in Australia that brings together a group of premium retailers from various categories, such as Travel, Home & Decor, Fashion, Electronics. etc., as well as top deals and promotions into one single platform for a quality shopping experience. This initiative comprises top-tier promotions and deals into one platform for an enhanced shopping experience.
Being one of our dedicated clients since 2017, the sales manager at Click Frenzy, Nick Anderson, shared with us the changes experienced after they set up Vtiger CRM.
This case study dives into the various challenges faced by Click Frenzy and how with Vtiger CRM, they overcame it.
The Challenge
Click Frenzy had already been using a CRM platform for their business needs. However, it had issues with visibility in terms of reporting. This made it difficult to generate accurate forecasts as well as potential sales outcomes. The company began to look for a new CRM a few weeks after Nick joined. Eventually, Click Frenzy implemented Vtiger CRM.
The Solution: Vtiger CRM Implementation
The robust visibility features of Vtiger CRM made it an ideal solution for Click Frenzy. Compared to Salesforce and SAP CRM that they had previously used, Nick pointed out that Vtiger CRM is more straightforward. To elaborate, the sales team at Click Frenzy was able to identify and address roadblocks in real time, manage pipelines, access accurate forecasts, and facilitate quote preparation efficiently.
Nick highlighted the high visibility of Vtiger CRM in customer data and interactions. This served as a key asset to their operations. Furthermore, Click Frenzy utilized Vtiger CRM at maximum by leveraging its capabilities in the creation of marketing campaigns, execution of marketing initiatives as well as generation of targeted lists.
Conclusion
On the whole, Click Frenzy successfully attained enhanced visibility in tracking opportunities, generating quotes, and managing contracts with the help of Vtiger CRM. The streamlined sales processes enabled improved decision-making as client interactions and customer needs were better managed.
The increased visibility into sales data resulted in an efficient and effective operative framework, which automatically elevated Click Frenzy’s competitiveness in online shopping.