Altius Sports & Leisure Pvt Ltd + Vtiger CRM

TL;DR Summary

• Company Overview (Altius Sports): Altius Sports & Leisure Pvt. Ltd. has over 15 years of experience delivering world-class synthetic turf and sports infrastructure across India. They offer complete solutions from design and manufacturing to installation and maintenance, supporting schools, sports grounds, and commercial spaces.
• Challenge: Previous CRM systems were hard to set up and use. The team avoided entering data, which led to incomplete records and missed sales leads.
• All-in-One Solution: Vtiger CRM offered an easy-to-use, quick-to-implement platform. The sales team could manage leads, contacts, deals, and cases in one place.
• User Satisfaction: The team found Vtiger simple to learn and use. Data entry improved, and lead tracking became more reliable.
• Continued Learning and Optimization: Altius Sports continues to explore Vtiger’s features to further improve sales processes and business growth.

About the company

Altius Sports & Leisure Pvt Ltd has completed 15 years of delivering world-class synthetic turf surfaces for sports grounds, school campuses, residential lawns, and commercial landscaping. As a one-stop solution provider, Altius manages every aspect of sports infrastructure, from design and manufacturing to construction, installation, and ongoing maintenance. With a commitment to quality and innovation, Altius Sports ensures durable, maintenance-friendly surfaces that meet the highest international standards, supporting athletes and communities across India. 

The Challenge

Before implementing Vtiger CRM, Altius Sports struggled with:

• Complicated Implementation: Previous systems were difficult to set up and use, leading to low adoption. 
• Minimal Data Entry: The complexity discouraged team members from entering data, resulting in incomplete records and limited tracking of sales leads. 

The Solution and Features Used

Altius Sports learned about Vtiger CRM through a CRM consultant who recommended Vtiger for its user-friendly approach. 

Vtiger CRM provided a solution that was: 

• Easy to Use: The platform’s intuitive interface made it accessible even for first-time CRM users, reducing the learning curve and encouraging adoption. 
• Simple to Implement: The sales team started using the system quickly without complex setup or training, enabling immediate improvements in data management. 

The Sales team was the primary user group of Vtiger, utilizing key modules including:

• Leads
• Contacts
• Deals
• Cases

Implementation

The CRM was introduced specifically to the sales team, allowing focused adoption and tailored training for the group most impacted by sales process inefficiencies. 

Outcomes and Benefits

The implementation of Vtiger CRM led to significant improvements for altius Sports.

• Improved Data Entry: Data entry was made easy to use and learn for the team. As a result, data is now being consistently entered, and leads can be effectively tracked. 
• Enhanced Sales and Lead Tracking: The sales process became more organized, ensuring no leads are missed, directly contributing to increased business. 
• Simplicity and Adoption: The team was positively surprised by how easy the system was to implement and use, which drove higher engagement and consistent usage.  

Conclusion

Vtiger CRM transformed Altius Sports’ sales operations by replacing a complicated, underutilized system with a user-friendly, easily implemented platform. The sales team now benefits from streamlined data entry, reliable lead tracking, and improved planning capabilities. As a result, sales processes are more efficient, and business growth has been supported by ensuring that every lead is captured and followed up. The simplicity and effectiveness of Vtiger CRM have made it an indispensable tool for Altius Sports’ ongoing success.